Nissan KSA Celebrates International Women’s Day with Top Saudi University

 On the occasion of International Women’s Day, Nissan Saudi Arabia conducted a special webinar for the students at Dar Al Hekma university, one of the leading female universities in Jeddah, Saudi Arabia. The discussion was led by Nissan KSA General Manager of Corporate Communication, Hatoon Bushnaq – one of the leading Saudi females in the KSA automotive industry.

Nissan Saudi Arabia teamed up with Dar Al Hekma university to conduct the session digitally in line with the COVID restrictions for the safety of the students and other attendees. The discussion revolved around several topics relating to female empowerment and women driving in KSA. Specifically, being a Saudi woman in the automotive industry where Nissan KSA GM of Corp Comms Hatoon Bushnaq and Training Manager at Petromin Nissan Razan Nassief spoke about their personal experiences in an effort to inspire the future generation of female leaders and automotive enthusiasts. The webinar also covered Nissan’s campaigns and initiatives that were tailormade for females in KSA, along with Nissan Intelligent Mobility (NIM) features in Nissan’s cars.

“We at Nissan Saudi Arabia believe that the youth of today are the leaders of tomorrow, and it is important to give the Saudi youth the tools, guidance and opportunity to grow and flourish. I’m sharing my experience with these students to show that there is no glass ceiling we can’t overcome, especially now with the Saudi government empowering women across many fields, the sky is the limit for women in KSA.”, said Hatoon Bushnaq, Corporate Communication General Manager at Nissan Saudi Arabia.

Dr. Inass Ali, Dean of Hekma School of Business & Law at Dar Al Hekma university commented: “For the International Women’s Day celebration this year, the Banking & Finance along with the Marketing Programs were proud to collaborate with Nissan Saudi and Petromin Nissan to celebrate the successful, energetic female business students who will soon graduate, join the workforce and lead the future of KSA. Our common interest in supporting females to grow and glow in their professional careers as well as their personal lives is what led us both to be here today.” She continued, “It is promising to see the tremendous efforts being spent by the business as well as the educational sectors to support and enable women. Our students, faculty and staff were all happy to be part of the SheDrives campaign, acknowledging the empowerment of women through diversity and inclusion in KSA. The virtual event was very well received by the students who expressed their excitement and enthusiasm in supporting this initiative.”.

International Women’s Day is an important occasion for Nissan Saudi Arabia, as it serves as a reminder of the many accomplishments achieved and challenges that women have overcome. Diversity and female empowerment are priorities for Nissan KSA, amplified by the direction of Nissan global, as diversity serves to enhance the work environment and creates synergies that help advance and elevate the brand along with the wider automotive sector in Saudi Arabia.