Nissan Reports Growing Market Share and Sales Volume for Altima in KSA

Known for its distinguished design, strong engine, innovative technologies, and best fuel efficiency in its segment, the Nissan Altima continues to show significant growth in Saudi Arabia. Its brand loyalty amongst Saudi consumers, underscores the success of the new Nissan Altima as it achieved a 59% increase in sales this year compared to last year, reinforcing its position as the best-selling midsize car in the Kingdom.

“The continued growth of market share and sales volume of the Nissan Altima in Saudi Arabia, is proof that a modern four-door car, can be exciting, beautifully designed and performance oriented without sacrificing quality and reliability. These new sales figures prove that Nissan’s ‘Innovation that Excites’ approach to making cars has led to the Nissan Altima emerging as a consumer favorite and top choice in the full-size sedan segment in the Kingdom”, said Bader Al Houssami, Chief Operating Officer of Nissan Saudi Arabia.

The 2017 Nissan Altima combines an ‘Energetic Flow’ design and an upgraded exterior which includes a V-Motion Grille and boomerang lamp headlights, while the ‘Gliding Wing’ interior displays a level of opulence that’s reminiscent of the premium segment. The steering has also been reshaped and tuned to provide real time road input and precision (available only on SL grades).

Along with its new look, the X-Tronic D-Step continuously variable transmission (CVT), equipped in the new Nissan Altima is among the quietest in its segment and provides simple, efficient power delivery creating better fuel economy than traditional transmissions.

Nissan Intelligent Mobility (NIM), is at the heart of the brand’s technology strategy, which represents cutting edge technological advances by Nissan across key areas such as performance, comfort and safety. The 2017 Nissan Altima features a variety of NIM technologies such as its first in class Predictive Forward Collision Warning (PFCW), the Blind Spot Warning (BSW), Forward Emergency Braking (FEB), and Rear Cross Traffic Alert (RCTA) to provide drivers with high-stability control and reliable drive systems.

“With its unique design and cutting-edge technology, the 2017 Nissan Altima is a great choice for those wanting an affordable mid-size sedan where subtlety is king”, added Al Houssami.