Nissan Revisits its History in Saudi Arabia on the Kingdom’s 90th National Day

Saudi Arabia celebrated its 90th national day on September 23rd, 2020 with a myriad of activities, events and shows Kingdom-wide. On this most special occasion, Nissan KSA shared in the celebration of Saudi Arabia’s 90th national day by hosting a special guest on their exclusive Nissan Live show, Saudi singer Khalid Abdulrahman. During the episode, the renowned singer discussed his views on how the Kingdom has evolved and the many developments that occurred in line with Vision 2030, as well as Nissan’s growth in KSA over the years and his fondness of the Nissan Patrol especially, owing to its heritage in the Kingdom of Saudi Arabia.

The special episode was dedicated to the 90th Saudi national day and focused on the history of Saudi Arabia as seen through the eyes of Khalid Abdulrahman, a representation of Saudi Arabia’s diverse local talent and a legend in the Saudi music industry. The singer revealed his long history with the Nissan brand and its cars. The episode also covered the Kingdom’s achievements including Vision 2030, as well as showcased Nissan’s contribution as a global brand in the local Saudi market over the years.

“Nissan has a strong heritage in KSA, dating back to the early 50’s when the first Nissan vehicles were delivered to Saudi Arabia in 1957,” said Bader El Houssami, Managing Director of Nissan Saudi Arabia. “We pride ourselves on embedding the Nissan identity in the local Saudi market, to the point where even our most popular model, the Nissan Patrol, is viewed as an icon, an SUV made for Saudi Arabia and that is greatly admired. On this momentous occasion of the Kingdom’s 90th national day, Nissan Saudi Arabia reaffirms its commitment and continuous support for the valuable developments that the Kingdom of Saudi Arabia is undergoing in alignment with Vision 2030 and the growth of the private sector.”

Khalid Abdulrahman expressed his admiration for Nissan during the episode and elaborated on his long history with the brand, saying “I would like to congratulate our wise leadership on this glorious day, the 90th Saudi national day, a day of pride and patriotism for all the Saudi people.” He continued, “My history with Nissan dates back over 44 years, and I know that this relationship will continue in the future”. The famous singer also revealed his future career plans for his fans, and even performed a few songs.

Throughout its existence in the Kingdom, Nissan Saudi Arabia has experienced these major changes and has contributed to supporting these developments. The company has also launched a digital national day campaign in support of domestic tourism in Saudi Arabia to showcase the vast beauty of the Kingdom and its heritage. The growing trend for local tourism is one of the key pillars for the development and diversification of the Kingdom’s economy. Nissan KSA strives to continue empowering local talents and advancing the interests of the Kingdom’s wise leadership.