Nutritive by Kérastase presents long-lasting nutrition

Did you know that more than 50 per cent of women in the world complain about dry hair? This can be caused by stress, diet, hormonal changes or overall state of health. It can also be the result of external factors like pollution, the sun’s harsh rays or repeated chemical and heat treatments. Dry, rough hair that lacks softness, shine, smoothness and vitality can cause emotional distress. It can disrupt a woman’s desire to touch her hair, interfering with her ability to convey unspoken messages and to express herself.

That’s where Kérastase Nutritive, the dry hair expert since 1979, comes in. From mother to daughter, stylist to client, this iconic brand has become a pioneer in keeping hair nourished, radiant and expressive.

Now, in 2016, Kérastase Nutritive offers a new innovative range to treat different levels of dry hair, from slightly dry to severely dried-out.
This includes in-salon and at-home treatments, offering long-lasting, unique nourishment customized for each woman as determined by the stylist’s expert hair diagnosis. The nourishing benefits of the new service, the Dryness Immunity Protocol, are durable, going deeper and lasting longer on even the most dried-out hair for touchably soft results. Behind it all is a combination of Kérastase’s pioneering science, precious ingredients, exquisite textures and sumptuous fragrances to upgrade hair nutrition to a whole
new level. 

For women with dry or very dry hair, the iconic Nutritive Irisome program – inspired by the iris flower’s capacity to retain water in the rhizome – is a suitable choice. It includes the Bain Satin 1 or Bain Satin 2 cleanser, followed by Lait Vital conditioner or Masquintense deep conditioner. In 2016, Nutritive Irisome has been boosted to its highest concentration, for the most powerful nutrition yet.

For women with severely dry hair, Kérastase Nutritive has unveiled its new Nutritive Magistral (‘magnificent’ in French) range, featuring a leave-in nutrition balm, Créme Magistrale. The new at-home treatment program masters the art of nutrition at the core, to keep the hair supple, radiant and easy to manage. Its formula combines Irisome at its highest concentration (4600pm) with resin from the benzoin tree to replenish hair nutrients. The precious resin from the styrax benzoin tree in South Asia is well known for its healing and antiseptic properties. When merged with Irisome, the resulting blend deeply penetrates and protects dry hair without weighing it down.

The Nutritive Magistral ritual has a professional tailor-made dosage according to the level of dryness:

Bain Magistral shampoo, followed by the right combination of Soin N°1, the anchoring care, Soin N°2, the renewing care, and Soin N°3, the booster serum. Finally, Créme Magistrale is a leave-in balm for a final finishing touch that lends a smooth, supple shine.

The new Kérastase Nutritive is the first range to be revamped with a complete redesign of the packaging.  The refreshed curved bottle, with a gilt twist-cap and subdued satin colours is more environmentally friendly and sustainable. It saves an estimated 45 tons of plastic a year, with at least 25% of materials used being recycled in order to help save even more plastic. Proving that touchably soft hair can also have beautiful results for our planet!