Official Launch of SOLO Water in SIAL 2016

AcqualiveGroup, an established Brazilian producer of SOLO water, the crisp, pure, alkaline water, has announced its participation in SIAL Middle East Exhibition that is held from 5th to 7th of December, 2016 at Abu Dhabi National Exhibition Center, ADNEC.

SIAL Middle East is held Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority. The event is considered a platform for food, beverage and hospitality companies looking to make their mark in this region. Through its participation in SIAL 2016, AcqualiveGroup will be announcing the official launch of SOLO water in the UAE markets.

SOLO Water originates from the Guarani Aquifer, the largest body of groundwater in the world, and is located in east-central region of South America with 70 % of its area in Brazil. This reservoir of groundwater gigantic proportions occupies an area of ​​1.2 million square kilometers with permanent reserves of 40 trillion cubic meters of water.

Speaking more about SOLO water, Mr. Sidney Rodrigues, Vice-President AcqualiveLive Group Brazil said: “SOLO Water is all about concepts. From its unique origin, its differentiated composition and its modern and delicate design, it is evident the brand's concern is to transmit respect and to pay homage to the market and its customers. Within this line, SOLO Water presents in first hand, the BioBottle: a biodegradable bottle, BPA and phthalate FREE, 100% ecofriendly. This is our major commitment, to be good and kind to people and to the nature, where SOLO water comes from.”

INDEX Trading & Investment will be the exclusive distributor of SOLO water of Brazil, pure natural mineralized water with alkaline, in the UAE, Middle East, and North Africa region. SOLO Water will retail in leading luxurious hotels and fine dining outlets in the UAE starting from February 2017.

From his side, Eng. Anas Al Madani, Vice - Chairman and Group CEO of INDEX Holding, said:  “At INDEX Trading & Investment, we aspire to bring only the finest and the best from the world to the region. Therefore, we have cooperated with one of the leading companies from Brazil, AcqualiveGroup, to introduce SOLO Water, purified alkaline water considered to be an essential component for health.”

Eng. Anas Al Madani added: “According to a new market report by Euromonitor International, a London-based market intelligence firm, drinking water makes for 60% of the total consumption of beverages in the GCC and consumers are always keen to go for newly introduced fine products; therefore, we believe SOLO Water will achieve great success in the market.”

From his side, Mr. Mauro Mumbach, AqualiveGroup CEO said: “The world market for truly differentiated premium water presents very optimistic growth rates. The health consciousness allied to the purchasing power and high per capita consumption of bottled water in the UAE, one of the highest, establishes a great opportunity for the positioning of SOLO water in the global market.”

It is worth mentioning that AqualiveGroup has won the Emirates Quality Mark (EQM) certification for its products by the Emirates Authority for Standardisation and Metrology (ESMA). SOLO Water will now be labelled with the EQM stamp in the UAE to attest that they comply with the safety and energy efficiency requirements of ESMA.

Commenting on the certification, - product management, Mr. Sidney Rodrigues said: “We are honored to receive the Emirates Quality Mark, and we will continue to pioneer innovation and highest quality products offered to the market. The factory inspection that was conducted showed that AcqualiveGroup is producing SOLO water that comply with the safety and quality requirements in the UAE. The approval granted to SOLO is an approval that provides confidence to the products by the end user.”

He continued on saying:  “The Emirates Quality Mark reflects the capabilities of AcqualiveGroup to lead international standards. The company is committed to offering the best available products to our consumers and we will continue to be the reference in the industry by introducing the most innovative, environment friendly and highest quality products in the market.”

AcqualiveGroup commenced its operations in 2010 as a fully Brazilian company specialized in processing water that has over 20 stores, owned and franchised, covering all regions of Brazil and working toward the same goal: to promote health and well-being through purified and alkaline water, which is an essential component for health.

INDEX Trading & Investment (ITI) commenced its operations in 1983 as a comprehensive trading company that specializes in marketing, distribution and providing services for a variety of products in the Middle East and North Africa. ITI provides exclusive partnerships that allow their partners to make strategic and profitable investment in various sectors in order to bring business opportunities and returns to their partners.