Business & Money | Sunday 26 April, 2015 3:10 pm |

Oman Insurance Company (OIC) has launched a new corporate identity and a new tagline ‘Forward together’ to further strengthen its leadership role in the GCC insurance industry.
“The release of the new brand identity marks a significant milestone for our company” said Patrick Choffel, CEO, “as it clearly illustrates our vision and ambition for the future. This new visual identity presents a sense of individuality that sets OIC apart from its competition. It also highlights our focus on customer relationship, friendly service and innovative products.
OIC’s new corporate positioning ‘Forward together’ reflects the company’s core values of trust expertise, and accessibility. “The ‘Forward’ aspect expresses a dynamic, positive, innovative insurance provider that keeps pace with rapid changes” explained Julien Audrerie, SVP Customer Integration. “The ‘together’ aspect highlights the special partnership we have with our customers: they can focus on their project in total confidence knowing that we will be there
when they need us.”
The branding was conceptualized, developed and executed in collaboration with Dubai-based UAE agency, Orangerie Advertising (www.orangerie.ae).
The new visual design is simple, modern, and engaging with large pictures, bold colors and clear product pictograms. The various elements of the new look work together to ensure that all forms of communication are coherent with each other and result in a consistent brand image.
“Our new brand identity illustrates the transformative work we have done in the past three years” explained Patrick Choffel. “OIC has never been stronger and we are excited to show it with a new look.”