OPPO announces partnership with Jarir Bookstore, expanding Saudi presence

OPPO, the leading global smartphone brand, is taking its commitment to the Saudi market one step further following the announcement of a new partnership with major retailer, Jarir Bookstore, a market leader in the Middle East for consumer IT products, electronics, office supplies, and books. 

From August 2019, all OPPO latest smartphones including the recently launched OPPO Reno Series will be available in Jarir Bookstores across the Kingdom. 

Since entering the Saudi market in February 2019, OPPO has experienced incremental sales growth, driven especially by the strong performance of its flagship OPPO Reno series. Partnering with Jarir Bookstore enables OPPO to continue to build its presence in the Kingdom. 

Richard Sun,President, OPPO, KSA, said: “Jarir was a natural partner for us, given its impeccable reputation as one of Saudi Arabia’s most premium brands, as well as its extensive network that reaches across the Kingdom. We intend to deliver a premium experience to every customer purchasing an OPPO smartphone from Jarir, and look forward to working with Jarir in the years to come.” 

Jarir’s CEO, Abdulkarim Alagil said, “Adding OPPO brand to Jarir Smartphone assortment of brands will serve Jarir’s customers who always look up to Jarir to provide latest technology solutions that serves all needs. As an exciting brand that is growing in popularity, OPPO is a welcome addition to Jarir Bookstores.”