Panasonic Signs First Pan-EMEA Distribution Agreement with Nuvias For IP Phone Handsets

Panasonic Business has appointed Nuvias as its first pan-EMEA distributor for its range of business IP phone handsets. This marks a major vote of confidence in the recently-formed Nuvias Unified Communications Practice and is an important addition to Nuvias’ growing portfolio of leading products designed to deliver complete end-to-end unified communications (UC) solutions.

The initial roll-out will focus on established markets for Nuvias, including the UK, Benelux, Germany and France, along with Southern Europe and the Nordics. Nuvias will act as a high value distributor for the full range of Panasonic IP handsets. This comprises desktop phones, and both single cell and multi-cell DECT solutions, for use within cloud-based UC environments, including BroadSoft.

“As a full end-to-end unified communications solution provider, backed up with the technical skills and experience to support service providers and resellers, Nuvias adds an exciting new dimension to our distribution across EMEA,” said Raphael Studer, European Partner Account Manager for SIP Products at Panasonic System Communications Europe. “The Nuvias Unified Communications Practice will be able to replicate its well-proven and successful model to drive sales through both existing and new channel partners.”

Steve Harris, EVP Unified Communications for Nuvias (and formerly managing director of SIPHON Networks), commented: “Panasonic is a great brand to add to our growing portfolio of high quality products and further strengthens our UC proposition across EMEA, particularly around the increasingly popular range of solutions from BroadSoft. As we continue to focus on enhancing customer experience, this distribution agreement enables our channel partners to choose from a wide selection of UC end-points with user-friendly functionality. Panasonic offers everything you would expect from an established, global communications solutions provider and we look forward to working with them.”

Panasonic is one of a number of unified communications vendors taking advantage of Nuvias’ growing UC capability to increase EMEA sales. Nuvias’ drive to expand its Unified Communications Practice will also help existing and new reseller/integrator channel partners across EMEA to benefit from the opportunities presented by the rapidly expanding UC market.