Business & Money | Wednesday 25 March, 2015 12:28 pm |

By launching a campaign to celebrate the wide availability of fragrances from the product range.


Stemming from a consumer insight, Persil Abaya Shampoo went onto becoming the #1 choice for abaya care in just a few years. The revolutionary product has improved abaya care whether in performance “Colour-Lock” technology or in scent by having three variance Original Classic, Anaqa Musk and Flower Infusion and Asalat Al Oud.

To strengthen the number 1 category driver or perfume celebration, Persil Abaya Shampoo launches Fragrance Fiesta. Through this holistic campaign, Persil Abaya Shampoo aims to re-establish its association with the foremost category driver – scent to rejoice the indulgence and the magic of fragrance. The brand will create various touch points using of a 360 approach whether through TV, Digital, Website Ads, Emails, Instore Display, Sampling and Promoter activities to tell the fascinating tale of the wonder of fragrance.

Leading the campaign will be the Fragrance Fiesta Facebook game. The idea is simple yet exciting. Participants can visit the Persil Abaya Shampoo Facebook page to play the game and the highest scoring contestants win daily prizes of 500 AED gift vouchers from Faces (Wojooh) and that’s not all! The overall highest scoring contestant at the end of the campaign will be awarded a sponsored trip for two to Paris, France!

“The Persil Abaya Shampoo range encompasses everything that a great abaya care product stand for – Understanding the needs of our valued customers and constantly evolving to offer them innovative products. Fragrance Fiesta is a celebration of the product range and the magic of fragrance”.

From a company that has always believed in delivering the best product innovations for its customers, the Persil Fragrance Fiesta will offer a unique and delightful experience to not only Abaya wearing ladies, but to everyone who loves great fragrance.

Stay tuned to Persil Abaya Shampoo’s Facebook page to find out how you can enter the chance to compete in the Fragrance Fiesta campaign. www.facebook.com/persilabayaworld/

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16,510 million euros and adjusted operating profit of 2,335 million euros in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX.