Peugeot at Dubai International Motor Show

 At the Dubai International Motor Show, with the presence of Philippe-Jean Lafond, Middle East and Sub-Saharan Africa executive Director for PSA Group, PEUGEOT presents as a regional premiere the New PEUGEOT 308 GTi By PEUGEOT SPORT, the New 208 and 308, 508 and the crossovers 2008 and 3008 which are further outstanding assets in its continuous development on the Middle East markets.

308 GTi by PEUGEOT SPORT: the ultimate hot hatch

Since the launch of the legendary 205 GTi, PEUGEOT has sold its sportier models to more than 800,000 satisfied customers: the 309 GTi, the 405 Mi16, the 306 S16… and now the new PEUGEOT 308 GTi by PEUGEOT SPORT, a symbol of the brand's dynamism and upmarket shift.

The new "308 GTi by PEUGEOT SPORT" carries the name of the team responsible for its development. 

It packs a 1.6L THP S&S engine that comes with 200 kW (270 hp). The Euro6 Stop&Start power plant caps CO2 emissions at just 139 g/km (6.0 L/100 km).

The 308 GTi 270 sets a new record for power-to-weight ratio in its segment, at just 4.46 kg per unit of horsepower, and does 0-100 kph in a mere 6.0 seconds, covering 1,000 metres from a standing start in 25.3 seconds. 

A powerful GTi design 

The PEUGEOT 308 is inherently sleek and clean, the PEUGEOT 308 GTi asserts a style imbued with simplicity but which is impressively effective.

The Ultimate Red and Perla Nera Black pairing seem to have been split by a surgeon's scalpel, such is the contrast between the two. Dubbed the Coupe Franche, this combination of colors ably captures the nature of the new 308 GTi by PEUGEOT SPORT: in a word, sharp.

The interior styling is perfectly in keeping with the outside and is unabashedly sporty, namely with the PEUGEOT SPORT bucket seats upholstered in leather and alcantara. 

The compact steering wheel (351 x 329 mm) provides natural grip and flawless precision.

It also leaves plenty of room to see the head-up display, the instrument panel readouts with their chequered backdrops, and the GTi greeting in the center.

The large touchscreen forms a seamless part of the instrument panel with its Redline theme, adding a final touch of flair to the PEUGEOT i-Cockpit®. The natural user-friendly feel of the cockpit promotes safe, instinctive driving—crucial for a car that packs such a punch.

The kind of driving experience only PEUGEOT SPORT can provide...

Drawing on its unparalleled competition experience, PEUGEOT SPORT is a division devoted exclusively to developing the brand's most high-performance models.

PEUGEOT SPORT developed the new 308 GTi based on clear specifications: a compact, safe, incisive car with athletic allure for the ultimate in driving pleasure. The same standards permeate every aspect of the vehicle: running gear, engine, brake systems and electronics.

To fully tap the potential of the chassis, the PEUGEOT 308 GTi by PEUGEOT SPORT houses a 1.6L THP 270 S&S under the bonnet. The four-cylinder power plant delivers 169 hp per liter—the highest specific output in its segment. Yet with its Stop&Start technology and array of engineering expertise, it caps CO2 at just 139 g/km, or 6.0 L/100km, a record for the category.

Driver-adjusted chassis, power-packed engine, tailpipe tone, PEUGEOT i-Cockpit®, Driver Sport Pack, bucket seats... It's a triumphant turnout! 

All of these features combine to capture the quintessential nature of PEUGEOT SPORT development.

The GTi By PEUGEOT SPORT flair also available in other models of the range

8 times awarded “Engine of the Year”, the THP engine fitted in the PEUGEOT 308 GTi By PEUGEOT SPORT in its most powerful version, is also available on other models of the current range such as the New 308, the New 508 and the 3008 crossover.

Catering to the demand for sporty looks in the region, the new GT Line versions offer exterior style, equipment and interior sportiveness.

Initiated with New PEUGEOT 308 and 508, this exclusive line is now enhanced with the launch of New PEUGEOT 208 GT Line. Three versions to be discovered at the GT Line corner of the PEUGEOT stand.  

The new PEUGEOT 308: A refined design and an innovative cockpit inspired interior for unprecedented sensations

PEUGEOT designers and engineers have designed an audacious, intuitive and modern hatchback with a pure and sleek design.

The choice of a refined interior with innovative instruments and controls, the all new PEUGEOT 

i-Cockpit provides new driving sensations.

Its high level of quality, the result of a very ambitious specification, aims to place the car among the very best, the embodiment of the marque’s range enhancement.

The New PEUGEOT 308 is a real success car for the Brand with already more than 500.000 units sold since its launch. It collected alone more than 24 titles all around the world, including the prestigious “2014 Car of The Year”. 

New PEUGEOT 208: Concentrated energy!

With the strength of the history of the 200 series and the brand’s know-how behind it, the first generation of PEUGEOT 208 will soon reach the 1,000,000 vehicles produced mark.

Three years after its launch, the PEUGEOT 208 – the brand’s best-selling model – has a new look. No area has been neglected in the creation of this new generation vehicle. The assertive styling, sportier and classier, elevated by the 3D LED rear lamps fitted as standard, with original colors such as the sparkling Orange Power.

The new PEUGEOT 208 lines up solid arguments: new styling tinged with attraction and character, a range that is wider in terms of colors, personalization and higher-end versions, new technology for greater comfort and safety and new engines offering both economy and performance.

New 508 and 301: a renewed sedan range

Recently launched in Middle East, the New PEUGEOT 508 benefits from major changes in styling, in technological content and in new engines. As a result, this grand tourer embodies the expression of the Brand’s move up-market more than ever.

The new PEUGEOT bears the new grille, emblematic of the Brand’s future models, and is fitted with new equipment such as the touch screen, reversing camera and blind spot sensors. 

PEUGEOT 301, also displayed at the Dubai International Motor Show, embodies the latest design standards of the Brand and offers character in its design, refinement and a modern elegance which inspires emotion and robustness.

Indeed, the conception of the car aimed to reach this goal from the beginning while implementing the PEUGEOT’s strictest quality standards.

New PEUGEOT Partner and Partner Tepee: Robust and technological, built for action

The new PEUGEOT Partner and Partner Tepee both benefit from changes in styling and technology. The assertive design of the front includes a new grille, similar to the brand’s other models.

Perfectly in tune with their time, they still do not forget the fundamental reasons for their success: reliability, flexibility and unequalled modularity combined with benchmark loading capacity and a comfortable cabin.

New styling, engines and equipment of the latest generation reinforce their appeal, which had already made them benchmarks in their respective segment. They bring the levels of efficiency and modernity expected by customers.

New PEUGEOT Boxer: New qualities at the service of business users

A major player in the commercial vehicle market in Europe with a very full range, PEUGEOT continues the renewal of its model range with the new PEUGEOT Boxer.

Tested over more than 4 million kilometres (over 2 million miles) and proven under extreme conditions, the quality, robustness and durability of the new PEUGEOT Boxer are also expressed through a resolutely modern design in the brand’s style.

Low running costs, including lowest fuel consumption figures in the market ensure peace of mind in use.

The wide range of bodies and load capacities – equal to the best in the segment, associated with modern equipment designed for business users, make everyday life and driving simple on board the new PEUGEOT Boxer.

Much more than a means of transport, the new PEUGEOT Boxer is an essential part of business efficiency.”