Phillips 66 Makes Its Arrival in the United Arab Emirates

Central Motors and Equipment announce they are the sole distributor of Phillips 66 products in the UAE at special launch event

30% increase in sales performance in Automotive Division of CME

 In February 2015 it was announced that Central Motors & Equipment (CME), a member of the Al Fahim Group and award winning distributor of automotive products, had become an official marketer of Phillips 66 Lubricants, one of the largest finished lubricant suppliers in North America. This month saw the partnership come to fruition as one of Phillips 66’s renowned products, Kendall® Oil was revealed in the UAE for the first time at a special launch event in Dubai which was attended by Khaled Abdul Karim Al Fahim, Board Member of Al Fahim Group.

The addition of the Phillips 66 product line to CME expands their global brand portfolio which includes the likes of Michelin and Bosch. Additionally, CME’s Automotive Aftermarket Division have made a 30% increase in sales performance in 2015 compared to the year before, positioning the organisation as a leader in the automotive industry in the UAE.

Ismaeel Hassen, General Manager of CME commented: “I’m delighted that we can now officially supply our customers with the best engine oils, lubricants and power transmission fluids available on the market; as we always want to be the provider of the most premium products available for our customers. It says a lot about CME and the Al Fahim Group as an organization when global brands like Phillips 66 trust us with supplying their brand to this market. I’m looking forward to working closely with them and doing more business in the future.”

Julie Thompson, International Director of Sales for Phillips 66 added whilst at the launch event: “It’s a pleasure to be working with the Al Fahim Group and CME. It’s great for business when our premium products have the most effective distributors. I’m confident that our partnership will be a success.”

Whether you’re an industrial contactor, commercial vehicle fleet owner or an individual customer, the only place in the UAE to purchase the full range of Phillips 66’s products will be at CME. The full range of available items includes lubricants, engine oils, power transmission fluids, and industrial oils.

About Central Motors & Equipment

Central Motors & Equipment (CME) offers a diverse range of products and services to UAE’s retail and wholesale markets with its own outlets in Abu Dhabi, Al Ain, Dubai and Sharjah. Since its inception, CME has expanded its portfolio taking in complementary brands with exclusive agency agreements for the UAE.

CME is the official distributors of Michelin Tyres in Abu Dhabi & Al Ain and Bosch Automotive parts, Bosch Car Service, Blaupunkt, Osram, Knorr-Bremse, Garrett, Skil Power Tools and Dremel in UAE. Moreover, the organization has partnered with Abu Dhabi National Oil Company (ADNOC) Distribution, with two branches in ADNOC stations in Abu Dhabi: Al Bateen ADNOC Petrol Station and Embassies Area ADNOC Petrol Station.

Additionally, CME is also the representative of the famous franchise, TYREPLUS and manages the Cables & Accessories Division of AFG being the prime distributor for the Ducab-make cables product range in the Emirate of Abu Dhabi.

About Al Fahim Group:

Al Fahim Group is one of the region’s most successful family businesses. The company was founded by the late Abdul Jalil Al Fahim in 1958, a visionary entrepreneur who led the company until his death in 1996. Today, it is directed by a board composed of eight brothers, intrinsically motivated to preserve and enhance the business seeds sown by the founder for the good of the country, and their compatriots.

As Abu Dhabi moves forward, Al Fahim Group continues to support the country's progress by servicing the needs of the new economy with excellence and quality – whether by providing safe, reliable service and support to fuel the continued growth of Abu Dhabi's oil and gas fields; distributing top-quality luxury cars to ensure its residents have the ways and means to travel the roads in comfort; building and managing world-class hotels and residences to accommodate a growing influx of tourists and residents; or, investing in a broad portfolio of local, regional and global interests.

About Phillips 66 Lubricants:

Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally.

As one of the largest finished lubricants suppliers in the U.S., Phillips 66 Lubricants is known for manufacturing and marketing high-quality base oils and sophisticated formulations in four lubricant brands: Phillips 66®, Conoco®, 76® Lubricants, and Kendall® Motor Oil. These premier products reach across every key market sector, including automotive, trucking, agriculture, aviation, power generation, mining and construction. For more information, visit www.phillips66lubricants.com.