PINK IS THE NEW BLACK -Fairmont Hotels & Resorts UAE Drive Breast Cancer Awareness

for the Month of October-

According to the World Health Organization (WHO), breast cancer is one of the common causes of cancer deaths among women in the UAE, due to a lack of early diagnosis.  In response to this, during the month of October, Fairmont Hotels & Resorts UAE will be turning pink for a campaign with a cause - breast cancer awareness.

Fairmont The Palm, Fairmont Dubai, Fairmont Bab Al Bahr, Abu Dhabi and Fairmont Ajman have teamed up with international luxury cosmetics The Estée Lauder Companies and local based charity Pink Caravan, a UAE based breast cancer initiative by Friends of Cancer Patients, to highlight the importance of early detection and breast health.

The hotels will host various pink themed activities, ranging from a Breast Cancer focused art exhibition, pink garden tea party, pink afternoon tea experiences, spa treatments, workout session and pink brunches, thereby creating an awareness of this important cause as well as donating a percentage of the BCA revenue to  the local based charity Pink Caravan.

Fairmont The Palm kicked off the “Breast Cancer Awareness campaign” early this year with a ‘Pink Afternoon Tea’ event in partnership with The Estee Lauder Companies and Hia magazine on 9 September 2015 that hosted a Breast Cancer Survivor, who shared her success story battling and overcoming breast cancer.

Tickled Pink!

For one day only, on Tuesday 20 October, Fairmont the Palm is inviting all garden tea party enthusiasts to dress in pink and join the hotel’s first “Pink Garden Tea Party”, where 20% of its proceeds to be donated to Pink Caravan. All attendees will enjoy a perfect sunny day, taste  exquisite culinary creations and participate in this great cause.

Pink Garden Tea Party is available on 20 October at AED 295 per person with AED60 of the proceeds donated to Pink Caravan. 

For reservations please call +971 4 457 3457 or email palm.dining@fairmont.com

            Spreading more awareness of this great cause, the culinary teams at Fairmont The Palm and Fairmont Ajman have created exclusive “Pink Afternoon Tea” with a variety of culinary “pink” creations, where AED 10 from every Pink Afternoon Tea served will be donated to Pink Caravan.

The Pink Afternoon Tea at Fairmont The Palm’s Mashrabiya Lounge is available daily until 31 October from 12:00pm to 6:00pm and is priced at AED 135 per person.

For reservations please call +971 4 457 3457 or email palm.dining@fairmont.com 

The Pink Afternoon Tea Fairmont Ajman’s Azrak Lounge is available daily until 31 October from 2:00pm to 5:00pm and is priced at AED 75 per person.

For more information or reservations, please call +971 6 701 5757 or email ajman.dining@fairmont.com

Breast Cancer Awareness Art Exhibition

Renowned UK mixed media artist from the and for Breast Cancer Awareness advocate, Sharon White will be exhibiting her artwork, including her most revered master piece, ‘Tree of Life’. An art exhibition hosted by Fairmont The Palm in partnership with the Juma agency, White’s works will be showcased in various locations within the hotel during the month. For more information about Sharon White and her incredible artwork, please visit www.juma.agency/sharon-white   

Special Pink Brunches

Fairmont The Palm will offer Special Pink Brunches on Friday, 16 October 2015 at Flow Kitchen restaurant from AED 225 per person and the authentic Brazilian restaurant Frevo from AED 295 per person, where AED 15 from every brunch served will be donated to Pink Caravan.

For reservations please call +971 4 457 3457 or email palm.dining@fairmont.com

The best things in life are Sweet!

At Fairmont Dubai, a wide variety of pink treats will be available throughout the month at Pronto Cafe at AED 10 with all proceeds of the sales donated to Pink Caravan. Guests will be welcomed at the Café Sushi by chefs wearing pink jackets.

For more information or reservations, please call +971 4 311 8316 or email dbi.fbconcierge@fairmont.com

Guests and residents in Abu Dhabi will discover a myriad of pink delicacies at Fairmont Bab Al Bahr, where the Chocolate Gallery will offer pink chocolate truffle lollipops and pink iced cupcakes with AED 5 from each item sold to be donated to Pink Caravan.

Party in Pink

            “The fight ain’t over, so the party don’t stop”. Fairmont Dubai invites guests to join the movement in a Zumba and body attack workout session on Saturday 24 October 2015 from 11am until 12:30pm, hosted by licensed Zumba instructor Marija Nikolic. Places are limited!

For more information or reservations, please call the Public Relations department on +971 56 22 66 301

A Little Bit Of Pampering

Located at Fairmont The Palm, Willow Stream Spa will offer an Ultimate Facial for AED 995 during the month of October with 30% of the proceeds from each treatment booked being donated to Pink Caravan. Guests can enjoy 90-minutes of pure bliss as this anti-ageing treatment intensively repairs, firms and hydrates the skin with the most effective skin-care ingredients available, such as Kerstin Florian’s Caviar collection and an age-defense serum filled with skin-improving peptides.

For reservations please call +971 4 457 3545 or email palm.willowstream@fairmont.com

Riding For Courage

Fairmont The Palm, Fairmont Ajman and Fairmont Bab Al Bahr in partnership with the Pink Caravan, will offer free screenings and consultation as part of the Friends of Cancer Patients (FoCP) national breast cancer initiative with a slogan ’Riding For Courage’.  Pink Caravan aims at raising awareness by educating the public on the signs of early detection and providing free breast screenings. Available for all guests and residents of Dubai, Ajman and Abu Dhabi, the medical unit will conduct free and discrete screenings by certified physicians.

Screening sessions will be conducted at Fairmont The Palm on Wednesday, 21 October 2015 from 11:00am-1:00pm, at Fairmont Bab Al Bahr, Abu Dhabi on Tuesday, 13 October 2015 from 1:30pm-3:30pm and at Fairmont Ajman on Wednesday 28 October 2015.  

Guests can pre-register for the screening sessions conducted at Fairmont The Palm by calling the Public Relations department on +971 4 457 3595, Fairmont Ajman on +971 6 7015757 October or the HR department at Fairmont Bab Al Bahr, Abu Dhabi on +971 2 654 3089.

Bright Lights, Big City

As part of The Estée Lauder Companies’ Global Landmark Illumination Initiative, various Fairmont properties will be turning pink for the entire month, from floral decorations in each of the lobbies, to the iconic exterior lights of Fairmont Dubai, and even indoor lights at Fairmont Bab Al Bahr!

For more information on The Estee Lauder Companies Breast Cancer Awareness Campaign, please visit www.bcacampaign.com and www.pinkcaravan.ae,   

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About Fairmont

Fairmont Hotels & Resorts connects guests to the very best of its destinations, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale’s energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor. With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic hotels in the world, including The Plaza in New York, The Savoy in London, Fairmont Peace Hotel in Shanghai and Fairmont Le Château Frontenac in Québec City. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company that operates more than 130 hotels and branded residential properties under the Raffles, Fairmont and Swissôtel brands. For more information or reservations, please visit fairmont.com.

About Pink Caravan

Pink Caravan is a Pan UAE breast cancer initiative that falls under Friends of Cancer Patients’ umbrella “Kashf” for early detection of cancer. Launched in 2011 under the patronage of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah and Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, wife of the ruler of Sharjah, founder and royal patron of the Friends of Cancer Patients Society (FoCP), International Ambassador of the World Cancer Declaration for Union for International Cancer Control (UICC) and International Ambassador for Childhood Cancer for UICC, Pink Caravan aims to raise awareness around breast cancer early detection and screening methods, lobby for the creation of the first UAE National Cancer Registry, and raise sufficient funds to purchase and operate a state of the art mobile mammography unit.