POSist appoints ex DAMAC executive as Chief Growth Office

Middle East: POSist, a leading cloud-based restaurant technology platform, today announced the appointment of Ajay Singh as its Chief Growth Officer.  In this role, Ajay will head POSist’s global expansion and oversee the development of international teams. A senior industry leader, Ajay brings over 30 years of experience in diverse sectors including retail, food services (hotels, restaurants & caterers), consumer goods, and real estate to his new role.

At POSist, in this newly created role, Ajay will be responsible for driving a collaborative approach to digitising large restaurant chains and Quick Service Restaurant businesses globally. With his expertise in scaling businesses, he would focus on creating differentiated solutions and capabilities, as well as gain and retain competitive advantage and market leadership across the Sub-Continent India, Middle East, Americas, the UK.

“It’s a delight to welcome Ajay on board at this pivotal moment in the restaurant industry and our company’s journey,” said Ashish Tulsian, CEO and co-founder, POSist. “I am particularly impressed with Ajay’s ability to lead complex business functions in some of the most challenging organisations. Ajay brings in a solution-driven & customer-first approach that aligns perfectly with true DNA at POSist. Having someone of his calibre with a deep understanding of global businesses will be instrumental in accelerating our efforts to make POSist a global leader in Restaurant technology. ”

“POSist is a company with an impressive track record in supporting the digital transformation of restaurants with world-class technology. There is an incredible opportunity for growth with the kind of solutions POSist delivers, that got accelerated further due to the pandemic, globally. The new technology-first world of the restaurants is looking exactly for what they have. I found the talented leadership, passionate teams, customer-first philosophy, and a strong SaaS product here, which I believe are the right ingredients for building a successful business. I look forward to working with the team and scaling POSist to greater heights.” commented Ajay Singh, Chief Growth Officer, POSist. 

Ajay was the CEO of Pizza Hut and Costa Coffee in India, with Devyani International, where he revitalized sales and profitability across 400+ dine-in & delivery stores with 4500+ team members. He led Pizza Hut to become one of the most trusted food brands in India. 

Before Pizza Hut, Ajay was with METRO Cash & Carry, one of the largest suppliers in the hotels, restaurants & caterers (HoReCa) across Europe, India, and Japan. Ajay was instrumental in establishing the HoReCa business and trader model in India for the best part of the decade.

Prior to joining POSist, Ajay was heading the go-to-market strategy for one of the UAE’s leading luxury real estate development companies, DAMAC Properties as a Senior Vice President. He was responsible for the brand’s GTM and growth in Europe, UK, the US, and Africa.

Headquartered in India, POSist started in 2012 with the aim to offer scalable, reliable, and easy to use restaurant technology.  The company has its presence in India, UAE, Mexico, Singapore, and the UK. POSist has achieved rapid business growth on the back of its advanced technology stack focused on making restaurants’ bottom line efficient. Recognised as a global leader by G2 in restaurant management software, POSist is used by 9,000 restaurants in 30 countries. Some of its marquee clients include Taco Bell, Carl’s Jr, Jamie's Italian, Sbarro, UK based Millie’s Cookies, among others.

About POSist

Launched in 2012, POSist is a global leader in the cloud-based restaurant technology platform. It offers scalable, reliable, and easy to use restaurant technology, enabling businesses to automate operations, delight guests, and grow revenue.  Headquartered in New Delhi (India), the company has a presence in the USA, UK, Gulf, Latam & Southeast Asia. POSist is trusted by over 9,000 restaurants in 30 countries and 100 cities worldwide.