Pure Gold Jewellers organizes training for customer service team

As part of its commitment to excellent customer service, award winning Pure Gold Jewellers, the only World Diamond Mark certified retailer in the GCC, recently conducted staff training to enhance service skills and knowledge. UAE staff were given in-depth training in the company’s GPP (Genuine Price Promise) program.

According to Karim Merchant, CEO & MD of Pure Gold Jewellers, “We continue to support our staff with the latest training programmes so that they grow and develop to contribute more to the business and economy. The GPP training will help them to answer customer queries more confidently.”

The company’s unique GPP initiative offers transparency on gold board rate in reflection of international rates, in addition to guaranteed lowest making charges. GPP also applies to diamond rates, with finest certified diamond jewellery now available with lifetime repair warranty and 70% cashback offer.  Through this initiative Pure Gold Jewellers offers customers transparency and huge savings on latest designs of exquisite jewellery.