Pure Gold Jewellers rolls out new retail design to connect with millennials

Pure Gold Jewellers, the award winning jewellery retailer and the only World Diamond Mark certified retailer in the GCC, has rolled out a new store concept design by a London based international retail design firm. The new modern store design is especially targeted at the millennials and offers an engaging shopping experience enhanced by technological features.

Karim Merchant, CEO  & MD of Pure Gold Jewellers, says: “ All our outlets will now embrace innovative use of technology through digital screens and interactive tables, taking shopping experience to a new level. The main objective is to establish an endearing connection with the new generation who are technology savvy, at the same time being in touch with our more mature customers. When entering our new shops, customers are led into a world of elegance and modernity where they can browse through our collection with ease. The outlets also feature a delicate colour scheme and the lighting presents our exquisite jewellery pieces in the best possible light.”

The first Pure Gold Jewellers store to adapt the new design concept is the latest store in Manar Mall, Ras Al Khaimah.  All other existing stores and soon to be opened stores will also follow the same designs and features.

In line with Diamond Producers Association’s (DPA) "Real is Rare, Rare is Diamond", campaign aimed at the younger generation offering them genuine and real products, Pure Gold Jewellers’ new store design offers a real shopping experience that is appealing to the modern generation as well.

“The new stores are built using natural and sustainable materials in line with today's changing retail environment. This will enhance consumer demand for and confidence in our services,” Merchant adds.