QuestionPro acquires Cmiles CX, adding omni-channel customer experience delivery in the Egyptian market

The acquisition of Cmiles CX enhances QuestionPro to deliver a truly Omni-channel  customer experience by integrating innovative kiosk technology for real-time feedback. This strategic move marks QuestionPro’s entry into the Egyptian market, showcasing its commitment to transforming the regional CX landscape.

Dubai – QuestionPro, a global leader in online survey and research services, has announced the acquisition of Cmiles CX, a prominent provider of 360° customer experience and feedback-tracking solutions. This strategic acquisition signifies QuestionPro's entry into the important Egyptian market, underscoring QuestionPro’s omni-channel commitment to  provide a seamless and integrated customer experience across multiple channels and touch points, both online and offline.

Cmiles CX is well-known for its innovative use of kiosks for real-time feedback collection, offering comprehensive insights into customer interactions. By integrating Cmiles CX's advanced solutions with QuestionPro's robust platform, the combined offering aims to revolutionize CX management and feedback solutions.

Acquisition bridges the gap between digital and physical, providing a holistic view of the customer journey and enabling more effective improvements in customer satisfaction and loyalty

The acquisition empowers QuestionPro’s clients to track, analyze, and improve customer interactions more effectively by introducing branded kiosks for physical touch points to capture real-time feedback. This enhanced capability provides deeper insights into customer journeys, resulting in improved customer satisfaction.

“Our goal has always been to help businesses understand and improve their customer interactions. With Cmiles CX’s innovative kiosk technology, we can capture real-time feedback at physical touch points, creating a seamless Omni-channel CX solution. This acquisition to converging digital and physical experiences, serving the Egyptian market and beyond,” commented Vivek Bhaskaran, Founder & CEO of QuestionPro, on the transaction and noted,

"We are delighted to integrate Cmiles CX's technology with our platform, as it allows us to offer more comprehensive and immediate insights into customer behavior. This move represents a significant step in our mission to enhance customer experiences globally.”

Online survey software market set to grow 13% over the next 5 years

According to Business Research Insights, global online survey software market size is projected to touch 6,4 billion by 2031, exhibiting a CAGR of 15%. The market is experiencing significant expansion due to several key factors, including the growing importance of data-driven decision-making, the increasing adoption of digital transformation across industries, the rise of remote and hybrid work models necessitating robust feedback mechanisms, advancements in AI and machine learning for better data analysis, and the heightened focus on customer experience and engagement by businesses worldwide.

“Our combined expertise and technology will streamline feedback processes, enhance customer satisfaction, and provide deeper insights into customer journeys by integrating digital and physical touch points. We are excited to join forces with QuestionPro and bring our innovative solutions to a wider audience,” stated Ahmed Hamdy, CEO of Cmiles CX.

“This partnership is a game-changer for us, as it enables us to leverage QuestionPro’s extensive resources and reach. Together, we can drive more impactful Omni-channel CX strategies and deliver exceptional value to our clients. As our industry grows in the years ahead, scaling up and forming such partnerships will help us stay ahead of the game,” he continued.

This acquisition represents a significant milestone for QuestionPro, as the company continues to expand its footprint and enhance its capabilities to deliver exceptional, omni-channel customer experiences. QuestionPro is excited about this new chapter and its vast opportunities to impact customers across Egypt and the region positively, ensuring that customers can interact with its brand to receive a consistent and unified experience.

About QuestionPro

Founded in 2006, QuestionPro is a global provider of online survey and research services that help companies make better decisions through data. The company's leading CX platform offers features designed to improve consumer sentiment, Net Promoter Score, and reputation, reducing customer churn and boosting satisfaction and referrals. With offices in the US, Canada, Mexico, the UK, Germany, Japan, Australia, the UAE, and India, QuestionPro provides 24-7 access to highly trained support specialists and engineers.

About Cmiles CX

Cmiles CX is a leading provider of 360° customer experience and feedback-tracking solutions, utilizing innovative kiosk technology for real-time feedback collection at physical touch points. Their platform supports design-based innovation, facilitated brainstorming, and 360-degree CX visualization, enabling businesses to improve customer satisfaction and loyalty.

Contact: Musaddiq Shaikh | musaddiq.shaikh@questionpro.com