Rackspace boosts investment across EMEA with Middle Eastern expansion

Rackspace is investing heavily across Europe, Middle East and Africa (EMEA) in 2020 as part of its overall strategy to be the best technology services company in the world. As part of this ambition, it today announces its expansion into the Middle East to enhance the support of local customers.

The expansion is endorsed by a multi-million dollar investment and includes the launch of a hub based in Dubai, UAE, which will employ a robust salesforce, professional services consultants and marketing support. The focus on recruitment will support the cloud skills gap locally, further enhancing the customer experience delivered in the region. 

The move responds to both Rackspace’s established success in the Middle East as it currently has over 500 customers in the region, as well as the market growth and maturity of cloud technology.

The strategy will be led by George Pawlyszyn who has been appointed as General Manager, Middle East and Africa (MEA) at Rackspace. He will be focused on providing trusted and unbiased expertise to migrate customers to the cloud securely and enhance existing customers’ environment whilst working closely with partners, including Amazon Web Services, Google Cloud Platform and Microsoft Azure.

George has over 30 years’ experience in management and business development and joins from IBM where he was Business Development Executive – MEA Leader, responsible for driving large scale and long-term strategic services. 

Martin Blackburn, Managing Director, EMEA, Rackspace, said, “The strategic move to get close to customers in the Middle East is part of our ongoing mission to be the best technology services company in the world. The cloud market is growing significantly in the region and customers are increasingly requiring unbiased experts to support them on their cloud journey. 

“Rackspace’s investment will encourage and support the dynamic, growing market, ensuring we accelerate value for business.”

George Pawlyszyn, General Manager, MEA, Rackspace, added, “Rackspace is a leader* in professional service and cloud technology. Coupled with our investment in the Middle East, we are demonstrating our commitment to local customers. Our ability to tap into our global expertise ensures we can consistently deliver high-quality service.”

Rackspace employs 6,250 employees worldwide with expertise in applications, data, security, hybrid and multiple clouds. In addition to Dubai, it also has offices in Australia, Germany, India, Malaysia, Mexico, the Netherlands, New Zealand, Singapore, Switzerland, US and UK.