Rasasi Redefines Luxury Retail Experience at City Centre Deira

Renowned Middle Eastern perfume brand Rasasi is set to introduce a new benchmark in consumer experience, by embarking on a thoroughly elegant redesign of its flagship store in City Centre Deira. To elevate the shopping experience of Rasasi customers, the innovative store introduces a sophisticated design to create an exceptional and imaginative translation of the Rasasi brand, which will support exceptional customer service with an inspiring and stylish ambience.

Rasasi Perfumes Managing Director, Mr. Salim Kalsekar said: “The Rasasi customer deserves a unique shopping experience and its City Centre Deira store raises the standards for a definitive perfume retail experience. Its chic and refined design is in line with our strategy of providing a relaxed and enhanced customer experience from the very moment they engage with our brand. As a leading perfume retailer, we are committed to introducing new concepts to the market and to our discerning customers.” 

Mr. Kalsekar added: “We are delighted to see already positive responses and feedback from both our clientele and the management of City Centre Deira mall to the new concept design. We are poised to meet all our loyal customer expectations not only by delivering superior products, but also by providing them with the best of in-store services. The new Rasasi store is in line with the Majid Al Futtaim mall’s philosophy of putting the customer at the centre of a pleasant and relaxed retail experience. We are committed to our partnership with Majid Al Futtaim malls, and City Centre Deira continues to be a major focal point for Rasasi. This forms a key part of our strategic focus to further develop our UAE market, and we will continue to further invest in elevating the customer experience right across our extensive regional retail footprint.” 

City Centre Deira Mall Manager, Majid Al Fahim said: “We are very excited about Rasasi’s newly renovated store at City Centre Deira. Rasasi’s new concept and design allows us to significantly elevate our customer shopping experience and is in line with Majid Al Futtaim’s vision to ‘create great moments for everyone, everyday’.

Inspired by Rasasi’s mastery over oriental perfumery, the new store distils the brand’s four-decades of expertise in the complex art of creating fragrances. A modern, luxurious and refreshingly pristine setting of the store hallmarks a new journey for the brand. The colour scheme of ivory and gold reflects adherence to the richest and purest traditions of oriental perfumery, reinforcing Rasasi’s four-decade legacy in the art of perfumery, while the modern design of the store reflects the brand’s preparedness for changing times and tastes.    

The store is a modern ode to the mysteriously alluring world of oriental perfumery, replete with luxurious oils, opulent Dhanal Oudh, intense Bakhoor and an array of luxurious sprays, and reflects the preference for luxury amongst modern customers of oriental perfumery.