Red Sea Global Adopts OPERA Cloud Central Across its Hotel Properties in the Middle East

 Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and Amaala, has selected Oracle OPERA Cloud Central to gain a comprehensive view of its hotel business. With Oracle, RSG can manage its distribution, sales, service interactions, and loyalty programs from a single user interface and system to better serve its guests. 

Founded on the idea of uniting luxury, sustainability, and innovation within breathtaking hospitality destinations, RSG’s premier luxury resorts, Thuwal Private Retreat, Shebara Island, and Desert Rock, are set to become the first resorts in the Kingdom to leverage the OPERA Cloud Central hospitality platform. 

“With Oracle’s expertise and support, we now have the technology in place to deliver exceptional guest experiences, responding to the needs of our discerning visitors before they themselves know what they want,” said John Pagano, Group CEO, Red Sea Global. “By investing in bringing these solutions to the Kingdom for the first time, the entire Saudi hospitality industry can benefit from its technological services.”

With the OPERA Central all-in-one platform, RSG can help remove silos and friction across various functional areas of its brand, both at the property and corporate level. Rates and inventory, as well as reservations, groups, and profiles, combined with a unified end-user experience, make information accessible to key stakeholders at all customer touchpoints. Additionally, RSG can see the preferences of its guests, empowering staff to provide personalized upgrade opportunities - such as a premium view or a dining package - based on that customer’s profile. 

“Saudi Arabia is one of the most exciting hospitality markets in the world today, and by pioneering a regenerative approach to tourism, Red Sea Global is at the heart of that transformation,” said Alex Alt, executive vice president and general manager, Oracle Hospitality and Retail. “We are investing in bringing our solutions to the Kingdom to bring our customers like RSG a scalable hospitality platform that empowers its guest services staff to provide higher value, hassle-free, personalized experiences.”