REDEFINING E-BEAUTY IN THE MIDDLE EAST: THE LATEST TECHNOLOGIES AND INNOVATION IN THE COSMETICS AND BEAUTY INDUSTRY

In line with Pierre Fabre’s commitment to Innovate and Engage, the international group representing dermo-cosmetic brands in the middle east – Pierre Fabre Moyen Orient – launched an avant-gardist “DIGITAL AND E-RETAIL SUMMIT”, Dermo-cosmetics redefining the E-beauty last Thursday the 27th of October 2022, in Dubai, UAE.

The one-day summit took place at the Museum of The Future, where renowned experts in the digital and E-commerce world gathered to share their experiences through insightful panels and presentations. During the event, the speakers spread their know-how and groundbreaking guidelines to help e-beauty professionals, including retailers, stay ahead of the latest digital & E-commerce trends. 

The expert participants included Doctors in dermatology, skilled professionals from multinationals like Google, META, TEDX speakers, virtual reality whizzes, and inhouse connoisseurs, brought together by Pierre Fabre Moyen Orient with the ultimate purpose of redefining e-beauty in the middle east.

During his inspiring welcome note, Mr. Naim Hanna – General Manager of Pierre Fabre Middle East – expressed his excitement to take part of the digital journey with a few introductory words: “our family is delighted to keep adding value to the dermo-cosmetic industry worldwide and be a pioneer in the middle east’s e-beauty world. We aim to consider ourselves the trend setters in the sectors and regions of our expertise. This is only the beginning of our voyage.”

The summit continued with learning panels through an introduction to Pierre Fabre Group by brands representatives, followed by presentations about the e-commerce incorporation in the Group’s operations, and the evolution of beauty through history. Talks on maximizing every e-retailer’s ROAS and the key role of Virtual Reality technologies in the e-beauty domain were given great value throughout the insightful event’s agenda, with networking opportunities in between over rewarding amuse-bouches and meals.

Founded in 1962, the Pierre Fabre Group is present in over 130 countries, with one core mission: Taking Care, Living Better. The Group, proven to have become an innovator in the dermo-cosmetic industry, is committed to continuous research inspired by nature, healthcare professionals and patients. By placing pharmaceuticals ethics at the heart of Pierre Fabre’s operations, the company provides solutions from health to beauty, caring for cancer and chronic diseases, preventing everyday ailments, and improving the skin and hair.

In its very first edition, Pierre Fabre’s “Middle East Digital and E-Retail Summit” Dermo-cosmetics redefining the E-beauty marked the beginning of the Group’s journey towards contributing to the evolution of the beauty & healthcare universe. The multinational plans to continue in this path to promote the growth and development of the industry and its stakeholders.