Beauty & Style | Monday 8 June, 2015 2:42 pm |

Designed with soaring summer temperatures in mind, REDTAG’s new Summer 2015 Collection has arrived in stores across the region. The value fashion and home lifestyle brand’s new season collection is inspired by ice cream tones and seaside colours with vivid mix and match combinations for casual summer looks.

With an emphasis on denim fabrics, playful prints, and sharp graphics, REDTAG’s summer collection reinforces the brand's philosophy of fashion forward comfortable clothing at affordable prices.

Created to evoke natural style and grace, the collection offers easy and modern style solutions for busy fashionistas. The elegant, on-trend collection is weather appropriate for the region’s challenging summer climate with two key themes providing a wide variety of mix and match items.

1. Innovative Impulse is a dazzling theme with bold lively prints and paradise colours; bringing luxurious fabrics to life in a range of sharply tailored dresses, separates and accessories.

2. Contemporary Core is inspired by the fuss-free approach of androgynous dressing and features refined classic neutral colours such as steel blue, skimming stone grey, pave and white wheat with modest cuts creating perfect simplicity.

Dressing for the office will be effortlessly stylish throughout the summer season with REDTAG’s collection of smart casual essentials which include smart blazers in naturally cool, comfortable fabrics with sleek bags in a range of primary colours and accessories to impress on any day of the week.

To complement its array of vibrant and uniquely refreshing looks, REDTAG has also introduced contrast piping to its capsule business basics work collection to give classic silhouettes a pop of breezy, sunlit shades colour.


The REDTAG Summer 2015 Collection continues the bright colour-led story through to its childrenswear summer essentials with flowing florals for little girls in the family, and light denims and sassy motifs for boisterous boys. With an emphasis on cool, light and easy to wash materials the REDTAG collection offers a large array of practical pieces with a high fashion edge for everyday casual cool.

Staying true to its family shopping promise, REDTAG has launched a fresh homeware collection with a strong theme of bold patterns and bright prints. The affordable range gives a touch of colour to tired interiors, creating the right mood for a relaxing afternoon tea with friends and family.

The new season of homeware at REDTAG is all about attention to detail, precious metal accents, and working the colour palette throughout the home from cushions and throws on the bed and elegant dining features. Welcome to summer.

The REDTAG Summer 2015 collection is available now in over 150 stores in easily accessible locations across the region. Visit www.redtag-stores.com for more information.