Riyadh witnessed the exceptional launch of a new restaurant, “HARAT”

Saudi Arabia has been witnessing an increasing interest within its Tourism sector which has become the center of attention ever since King Mohammad bin Salman bin Abdulaziz Al-Saud revealed the Kingdom’s 2030 vision and its plans that has granted opportunity for more sectors to flourish and become part of a bigger change taking place within the Kingdom of Saudi Arabia. One main sector that is on the rise and thriving within its services and facilities, is the Foods sector which has always been one of the main outlets of entertainment within the Kingdom of Saudi Arabia, but happens to have developed in the last few years and is much more focused now on innovation and creativity in order to create an atmosphere that can be enjoyed with friends and loved ones.

The capital, Riyadh has witnessed recently the launch of a new and innovative restaurant that is said to be one of its kind within the city. This new restaurant goes by “Harat” and is operated by Advanced Food Company, located in the heart of Riyadh. With Advanced Food Company launching its second restaurant the company has witnessed success the minute the restaurants gates opened for its soft launch as it is distinctive within its style whether it’s the Middle-Eastern choices of foods offered or the atmosphere the restaurant has created for its guests.

The restaurant’s interior is inspired by traditional ancient neighborhoods that represent Middle-Eastern cultural heritage back from the late 70’s. Harat offers a fusion of middle eastern delicates, that are popular within Saudi Arabia, Lebanon & Turkey. Harat presents its guests the best of both worlds as it offers delicious tasting dishes along with a nostalgic ambiance that will take its guests back in time.

On this occasion, Chief Executive Officer of Advanced Food Company, Mr. Ziad Kassabieh welcomed all attendees within Harat Restaurant to enjoy a pleasant time and explore both the décor of the restaurant and delightful choices of foods prepared for the night. Harat certainly offers a unique experience as the interior of the restaurant will definitely have you feel like you are seated at an ancient Middle-Eastern small neighborhood.

Mr. Ziad Kassabieh added: " Now that Harat Restaurant has finally opened its doors for guests and visitors, we are looking forward to provide our guests with an experience both derived from the ambiance of the restaurant, atmosphere and of course delicious dishes. We wanted to focus on creating an atmosphere for people that will remind them of the good olden days and simplicity of the olden lifestyle within the Middle-Eastern region. The concept of Harat is based a combination of two major factors: which are serving tasteful meals, also providing a unique experience for our customers and a place to enjoy with family and friends, which we believe that is in line with the directives adopted by the Kingdom's 2030 vision in order to develop its tourism sector and play a grand role as an economic source for the country.”

Mr. Ziad Kassabieh finally said that Harat Restaurant is the first step in a series of innovative restaurants that will be launched by the Advanced Food Company in the coming period. He pointed out that the preparations are running now to inaugurate a restaurant serving delightful Indian cuisine and a tasteful experience.