SABIC global chemistry campaign launched

Saudi petrochemicals giant SABIC has spent more than SR4.5 million ($1.2 million) on a global marketing campaign under the name of ‘Chemistry that matters.’

It will focus on the themes of urbanization, food and water, sustainability and energy efficiency.

“SABIC has undergone a rapid transformation in recent years and more than ever sustainability is at the core of our business,” said CEO Yousef Al-Benyan.

Saudi Aramco has agreed to buy a 70 percent stake in the Riyadh-headquartered company from the state Public Investment Fund in a $69.1 billion deal that is going through regulatory approval.

SABIC has struck a number of deals over the last year as it rapidly expands its international footprint.