SAMACO Automotive extends 35 years of partnership with the Volkswagen Group in the Kingdom

SAMACO Automotive, the Authorized dealer of luxury and premium automotive brands, has been awarded the importer ship for three leading brands from the Volkswagen Group. Finalized in August 2017, SAMACO Automotive has assumed the authorized dealer responsibility for the Audi, Porsche and Volkswagen brands in the Kingdom of Saudi Arabia this September. 

Through this agreement, the Volkswagen Group has extended their 35-year partnership with SAMACO Automotive in the retail network. With immediate effect the SAMACO Automotive network will now include three showrooms and  four after sales facilities for Audi, three showrooms and after sales facilities for Porsche, and three showrooms and after sales facilities for Volkswagen covering Jeddah, Riyadh and Al-Khobar.

Sheikh Mohammed Wajih Sharbatly, CEO of Al Nahla Group said, “SAMACO is a leading group in the Kingdom, and our objective is to deliver world-class customer experiences that reflect the pioneering, technical engineering prowess of the Volkswagen Group. Our vision is to improve the consumer experience across the kingdom, driven by our no-compromise approach to customer service. Therefore, we will continue to invest in our new or recently renovated showrooms to further improve the brand and customer journey.”

Benoit Tiers, Managing Director, Audi Volkswagen Middle East FZE commented, “Saudi Arabia plays an important role in the growth strategy of Audi Volkswagen Middle East. Selected for their shared vision for customer centricity, SAMACO Automotive is a strong partner, investing in retail infrastructure and people for the benefit of our customers. They share our drive to deliver world-class customer experiences in the Kingdom”.

Deesch Papke, Chief Executive Officer, Porsche Middle East and Africa FZE, also commented, “Porsche customers enjoy unique ownership experiences across the globe. SAMACO Automotive continues to hold the sole importer rights for the Porsche brand, as a result of their dedication to a ‘customer first approach’