Business & Money | Monday 13 April, 2015 3:29 pm |

Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, held its home appliances and AC distributors’ seminar in attendance of Eng. Adnan Matbouli, President of United Matbouli Group along with Mr. Fahad AlZomaia, CEO of United Matbouli Group, and 200 distributors, retailers and clients at the Jeddah Park Hyatt hotel showcasing its new line up of innovative home appliances for 2015.

The new products included air conditioners, refrigerators and washing machines designed to enhance every day’s life with smart solutions.

Mr.  KeeWon Park, General Manager at Samsung Electronics in Saudi Arabia said in his speech: ‘Samsung’s 2015 home appliances fit today’s fast-paced modern lifestyle thanks to the most advanced features which are guaranteed to elevate our consumers’ lives and enable them to enjoy their homes.’

Mr. Fahad AlZomaia, CEO of United Matbouli Group, said on his part: ‘Samsung has led the path to innovation and have gotten us used to kept promises and exceeded expectations. Its products always surprise us and cater to the consumers’ daily and futuristic needs. Samsung has been committed through all of its product ranges to deliver an always different and distinguished approach to a ‘smarter’ life by delivering on the next-generation level of technology to help consumers with their daily tasks.’

The groundbreaking innovation starts with laundry. It is the latest top load washer, which solves this with a simple yet revolutionary feature. The top of the Activ dualwash TM washing machine includes a built-in sink with water jet and gentle scrubbing surface, providing a separate space to pre-treat tough stains. The Activ dualwash™ adds additional convenience and piece-of-mind with its ‘Magic Dispenser’. A propeller inside the dispenser creates a powerful water vortex to dissolve and spread detergent evenly. It also cleans leftover detergents in the dispenser itself.

The new triangle design air conditioner was also perfectly designed for the modern home, a product that can deliver true value to our consumers. It complies with the latest SASO energy regulations. The new triangle design air conditioner also features an energy-efficient Digital Inverter Technology. The Digital Inverter Technology helps users stay comfortable for a long time, while using the minimum amount of energy. Samsung is proud to be amongst the first companies to correspond to SASO’s new regulation and confirms its commitment to these news specifications by delivering its new 2015 line up of air conditioners up to the Organizations’ standards by manufacturing them with eco-friendly R-410A.

Last but not least is the refrigerators’ line up which presented the RT6000. With the Digital Inverter Technology embedded at the heart of all Samsung home appliances and backed up with a 10-year warranty, the RT6000 is smarter and last longer. Its compressor functions unlike conventional compressors that are constantly on. Thanks to the ‘All around’ feature, Samsung compressors automatically adjust their speed across multiple levels - depending on the cooling demand. In addition, ‘Power Cool’ command feature preserves the ambient temperature for ingredient and provides a fresher storing for fruits and vegetables for a longer time.