Saudi Arabia’s Leading Shopping Malls Operator Redefines Customer Experience And Enhances Business Efficiency With Oracle Cloud Applications

Arabian Centres Company, the largest owner, developer and operator of contemporary lifestyle malls in Saudi Arabia will implement Oracle Fusion Cloud Applications, as part of a major core business process transformation. The initiative will help Arabian Centres Company enhance business efficiency, deliver unique omni channel customer experience, introduce innovative services and prepare a digital ready workforce. 

“Customer expectations and priorities for a retail experience have changed dramatically over the past few months, and while our 21 lifestyle malls across 11 cities can cater to more than 100 million visitors, we now need to introduce a more innovative omni channel retail experience for our vast customer base”, said Faisal Aljedaie, Chief Executive Officer, Arabian Centres Company. “With Oracle Cloud Applications, we will be able to swiftly adapt business models based on latest customer behaviour data, reduce costs, introduce innovate experiences and sharpen forecasts.”

Under this initiative, Arabian Centres Company will implement Oracle Fusion Cloud Enterprise Resource Planning (ERP)  to drive business resilience and agility. With this implementation, the management will also be able to see the complete picture of the company’s finances and operations in real time. With Oracle Fusion Cloud Human Capital Management (HCM), Arabian Centres Company will be able to develop a highly connected workforce that can seamlessly access all key functions of human resource process from hire to retire- including global HR, talent management, workforce management, and payroll using latest digital devices. 

“To be able to drive sustained innovation in order to effectively engage with our core audience is vital for the growth of our business. Saudi youth are extremely tech savvy and this trend is an indication of the changing consumption behaviour in the country. With Oracle Cloud Applications, we will be able to build and manage lasting customer relationships by delivering an unmatched omnichannel and customized experience”, said Abdullah Alharbi, IT Director, Arabian Centres Company.

Furthermore, with Oracle Fusion Cloud Customer Experience (CX), Arabian Centers will go beyond traditional customer relations management by having the capability to take action in every moment that matters - from customer acquisition to retention -and everything in between.

“Arabian Centres Company is moving fast to match, and even exceed the rapidly evolving expectations of its vast customer base in Saudi Arabia. The Oracle suite of cloud applications with its pervasive Artificial Intelligence capabilities will help Arabian Centres unify its back-office systems with front-office applications to align the organization around the customer’s preference and deliver on its brand promise of an exceptional retail experience”, said Marwan Alzughaibi, Senior Director and Country Leader, Business Applications – Saudi Arabia, Oracle.