Saudi electronic payment system ‘mada’ excels in use of Apple Pay

Mada, the new identity of the Saudi Payment Network, is making great progress in the integration and use of Apple Pay, experts say.

Apple Pay was launched in the Kingdom in February, and the country is the first in the world to have its services provided through a national payment scheme.

Mada has made it easier for local banks to use Apple Pay by providing the necessary infrastructure, according to economist Talat Zaki Hafiz. “From the moment the service was launched, customer desire to use it has increased daily, and the service is supported by 92 percent of Point of Sale devices in retail outlets in the Kingdom,” he told Arab News.