At a gracious invitation from the Eastern Province Emirate, and on the honor of his Royal Highness Prince Saud bin Naif bin Abdulaziz Al Saud, Governor of the Eastern Province, Saudi Hankook Racing Team participated in a special exhibition for auto driving accessories for women, the first specialized exhibition dedicated to educate and lead women in the automotive world, as well as upgrading automotive services and products that women use daily during driving cars. The exhibition comes in coincide with the implementation of the Royal order allowing women in Saudi Arabia to drive cars.
Over the three days of the exhibition, Saudi Hankook Racing Team presented various lectures to the exhibition visitors about the guidelines of safe driving, as well as about the usage of traffic signals and signs. The Team’s participation in this specialized exhibition comes in completion of the Team’s recently launched campaign in various universities and malls; aiming at spreading awareness of safe driving and the necessity to abide by traffic rules and regulations.
In this respect, the leader of the Saudi Hankook Racing Team, Captain Saeed Al Mouri said: "It was an honor to receive the kind invitation from the exhibition organizers, our goal has always been and still is to serve the community by promoting the concept of safe driving, we are now facing a new era starting with women driving, and the need to raise the awareness and guidance for all members of society, as well as offer useful tips to help people reduce the risk of driving and raise awareness of traffic safety.”
He added: "I would like to take this opportunity to thank Bin Shihon Group, the exclusive dealer for Hankook Tire in Saudi Arabia, which has always been keen in supporting all events that serve the community safety.”
Noting that this participation comes within the ongoing efforts of Bin-Shihon Group and under the umbrella of "We care" campaign that aims to serve the community.