Saudi International Motor Show gets underway Sunday

The annual Motor Show, Saudi International Motor Show (SIMS ) is preparing to unveil this year's popular makes and models at the Jeddah Centre for Forums & Events from 16- 20 December, 2018.

The array will include latest car models from leading brands from USA, Europe, Japan, Korea and China, including more than 100 new models of 2019 from major manufacturers, commercial vehicles, public transport, 4 by 4 and sport cars.

Car enthusiasts will be treated to the latest gadgetry from lights, music systems and upgrades displayed by Saudi and international companies.

SIMS in its forty anniversary will be offering to both female and male visitors special features and action packed activities including stunt driving, drifting motorsport events, an on road experience and retail areas.

Car enthusiasts will have the chance to get a first hand look at the latest models from Toyota, Volkswagen, Nissan, Hyundai, KIA, Changan, Geely, Chevrolet, GMC, GAC Motor, MG, HAVAL, Great Wall,   Al Jomaih Auto, Honda, Hyundai, Suzuki, Jeely, Jac motors, Lifan, Isuzu, Foton, BYD and Jamjom Vehicles.

During the Five-day show, visitors can expect to see saloon & sedan cars, 4x4s & SUVs, quad bikes, motorbikes, spare parts, tyres, lubricants, special vehicles, navigation systems, car care products, car audio & video systems, accessories, auto finance, insurance and warranties automotive magazines & websites.

The show is organized by Jeddah based Al-Harithy Company for Exhibitions and  will be preceded by the launch of a number of new models which will take place before the official inauguration.

Speaking about the 40thedition, Hadi Al Harith, CEO of Al Harithy Company for Exhibitions (ACE), said over the past 40 years, SIMS - the Region’s largest and longest established automotive event consistently provides the automotive industry with a unique and unrivalled direct marketing opportunity, where exhibitors will be able to launch their new models and showcase their latest products and services to a large audience of over 100,000 potential customers.