Saudi sports sector holds SAR 32B market value: Assistant Minister

Saudi Arabia’s sports sector currently holds a market value of nearly SAR 32 billion, up from less than SAR 5 billion in 2016 when the Vision 2030 was launched, Assistant Minister of Investment Ibrahim Almubarak stated.

Speaking at the 2025 Sports Investment Forum, Almubarak noted that the rate of sports participation in the Kingdom rose from 13% to 48% since the Vision launch.

Since 2016, over 70 new sports federations have been established, covering a wide range of Olympic and non-Olympic disciplines—highlighting the diversity of Saudi sports.

Almubarak stated that the Kingdom views sport as more than just a tool for promoting health awareness or providing public entertainment. Instead, it is seen as a vital component in developing a modern economy, cultivating human capital, and reinforcing national identity.

Moreover, sports now represent a genuine opportunity to reshape the national economy, attract both local and foreign investment, and establish new value chains.

The Kingdom is ready and ambitious to build long-term partnerships based on mutual growth and creating equal opportunities in all fields of investment in general and in the sports sector in particular, Assistant Investment Minister assured.