Saudia Holidays and Mauritius Tourism Promotion Authority Strengthen Ties with MoU Signing at ATM 2024

Saudia Holidays and the Mauritius Tourism Promotion Authority (MTPA) have inked a Memorandum of Understanding (MoU), during the Arabian Travel Market (ATM) held in Dubai, to collaborate on promoting Mauritius as a premier touristic destination for the Kingdom’s residents. 

The agreement was signed during the Arabian Travel Market (ATM) held at the Dubai World Trade Center by the Chief Commercial Officer of Saudia, Arved Von Zur Muehlen, and Arvind Bundhun, Director of the Mauritius Tourism Promotion Authority. The MoU establishes a framework for cooperation between the two entities to leverage their respective strengths in marketing and promotion.

Arved Von Zur Muehlen, Chief Commercial Officer of Saudia, said: "We are thrilled to announce this strategic partnership between Saudia Holidays and the Mauritius Tourism Promotion Authority. Mauritius is a jewel in the Indian Ocean, and through this collaboration, we aim to introduce its breathtaking beauty, unparalleled local hospitality, rich culture and diverse attractions to guests across Saudi Arabia."

Arvind Bundhun, Director of the Mauritius Tourism Promotion Authority, stated: "This MoU signifies a milestone in our efforts to expand Mauritius' reach in the Saudi Arabian market. We believe that by joining forces with Saudia Holidays, we can effectively showcase the unique experiences and hospitality that Mauritius has to offer."

The key areas of cooperation outlined in the MoU include the creation of dedicated Mauritius landing pages featuring curated travel packages, educational programs for staff training, collaborative digital marketing campaigns, and consumer activations to engage prospective travelers.