SAUDIA Unveils Innovative Sustainable Activation at the 2023 Hankook Rome E-Prix

SAUDIA, the national flag carrier of the Kingdom of Saudi Arabia, has announced its participation in the upcoming 2023 Rome E-Prix Formula E races taking place in Rome from July 15-16. As the official airline partner of the ABB FIA Formula E World Championship Season 9, SAUDIA is excited to support this thrilling motorsport event.

SAUDIA was named the Official Airline Partner of the all-electric series in 2018. The partnership was recently reinforced by the nomination of Belgian current Formula E World champion, Stoffel Vandoorne as the SAUDIA Global Ambassador for the 2023 season. Stoffel debuted in Formula E racing at the Diriyah E-Prix in 2018, further strengthening the airline's association with the Championship. 

SAUDIA is set to have a significant on-ground presence during the multiple Formula E races all around the world this season, showcasing the innovative Discover E-Zone which gives fans the opportunity to discover the sport like never before. 

Designed using AirClad technology, the main structure of the Discover E-Zone is reusable and uses lightweight materials to reduce its carbon footprint whilst being shipped to Formula E race locations around the world. This activation feeds into SAUDIA’s passion for providing best-in-class services while driving innovation and sustainability-focused initiatives, as the E-Zone also offers a digitally driven interior which helps engage fans and increase their understanding of the sport. 

 

SAUDIA Chief Marketing Officer, Khaled Tash said: “SAUDIA’s presence at the race in Rome with a dedicated activation during the 2023 Formula E season, reflects our long-standing partnership with Formula E. This partnership demonstrates SAUDIA’s commitment to sports, innovation, and sustainability, while reiterating our commitment to providing our guests with the best experience and services by regularly launching new routes to bring the world to Saudi Arabia.

Fans visiting the E-Zone at the 2023 Rome E-Prix will be able to enjoy a host of merchandise giveaways including bespoke sustainable items.

SAUDIA offers exceptional connectivity with Europe, including 14 weekly direct flights to Italy arriving at Rome and Milan and a remarkable 176 weekly flights to various other European destinations. The airline 

is proud to bring the world closer to Saudi Arabia, fostering cultural exchange and promoting the beauty and diversity of the Kingdom. 

The current World Champion, along with the SAUDIA team members, will be present at the stand to represent the airline and be part of its commitment to delivering unforgettable, once-in-a-lifetime experience thanks to SAUDIA’s ‘Take your Seat’ campaign. Launched in 2022, the campaign’s purpose is to connect race fans from all over the world with Formula 1 and E, and every stand visitor at the Rome race will get the chance to win unforgettable experiences as well as signed Stoffel Vandoorne merchandise. 


 

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