SBWC launches new campaign to unlock women’s entrepreneurship potential

On the occasion of Women's Entrepreneurship Day, observed on November 19 annually, the Sharjah Business Women Council (SBWC), an affiliate of NAMA Women Advancement Establishment (NAMA), launched an awareness campaign to introduce businesswomen and entrepreneurs who want to advance their projects, to the related services and offerings of the SBWC. 

The campaign, titled ‘SBWC Tours’, also aimed to connect with businesswomen in local communities who have started their own businesses in Sharjah.

SBWC’s aim, through this campaign, is to attract new members interested in venturing into the business world. It sought to do so by highlighting the goals and duties of SBWC, and its role in supporting business entrepreneurs through a series of workshops and opportunities for participation in exhibitions, forums and trade missions outside the country.

In its first tour ‘SBWC Tours’ targeted three areas in Sharjah, learned first-hand the needs and challenges facing businesswomen, and the kind of support they require. SBWC later shared inspiring success stories of members whose business projects have helped the development journey of Sharjah and the UAE.

Mariam Bin Al Shaikh, Membership Manager of SBWC, said the campaign helps fulfil the council’s goals in supporting businesswomen, and provide aspiring entrepreneurs the guidance needed to venture into the business world.

She added that the campaign will enable SBWC to gain a better insight into the needs of the young generation keen on embarking on an entrepreneurial journey, and by offering effective support, it would draw them to becoming its members. 

Women's Entrepreneurship Day is observed on November 19 every year, during which, the work of women entrepreneurs is observed and discussed. The first Women’s Entrepreneurship Day was held at the United Nations in New York, 2014.

Since its inception in 2002, Sharjah Business Women Council (SBWC) has dedicated its efforts to drive full integration of businesswomen in the economy and promote a culture of sustainable female entrepreneurship in Sharjah.

SBWC’s holistic approach to supporting female-owned and led businesses includes assisting businesswomen in the process of setting up their businesses in Sharjah, forging partnerships with government and private organisations in the UAE and abroad, and offering them exposure at various local and international business, economic and professional events.