Shell Saudi Arabia demonstrates its global and local supremacy in the lubricants sector at the 2016 Riyadh Motor Show

Shell Saudi Arabia attracted a lot of attention at the 30th instalment of the Riyadh Motor Show, which took place at the Riyadh International Convention & Exhibition Centre between 29 November and 2 December 2016. During the event, which Al Jomaih & Shell Lubricating Oil Company Limited (JOSLOC) participated in for the first time ever, Shell the No.1 global lubricants supplier for 10 consecutive years. reinforced its global supremacy in the lubricants sector by introducing its new line-up of Shell Helix motor oils that is suitable for various engine types and requirements as well as Shell FASTLUBE Oil Change Service Centre in the Kingdom.

With the biggest display of lubricants at the Motor Show, the Shell Saudi Arabia booth really hogged the limelight. It featured a wide array of Shell Helix motor oil products, namely HX3, HX5, HX7, and Ultra, as well as the Helix HX5 AH oil that is designed specifically for Hyundai vehicles. To attract visitors to the booth, Shell Saudi Arabia distributed coupons for one free litre of Shell Helix motor oil that can be redeemed at any Shell FASTLUBE Service Centre. Moreover, the booth included an RC Track that was a real eye-catcher, as it offered a drift show of remote controlled cars piloted by professional players. What’s more, a WRC PlayStation competition was held among the visitors, enabling them to win various gifts. And at the end of the event, one lucky participant even won the grand prize - a magnificent 2017 Hyundai Santa Fe SUV.

On that occasion, Mr Khalid Yassin - GM of B2B National Sales at JOSLOC - said the following: “The huge success we enjoyed at the 2016 Riyadh Motor Show, along with the immense turnout of visitors at our booth, validates our relentless marketing efforts, strengthens our collaboration with OEMs such as Ferrari, Maserati, BMW and Hyundai, and deepens the sense of trust and loyalty we have built with the end consumer over decades. We are supremely confident of our new line-up of motor oil products, and their ability to meet the harsh climatic conditions of the Kingdom while satisfying the discerning requirements of our customers.”

Shell Helix Ultra with PurePlus Technology is Shell’s most advanced motor oil and the first to be designed from natural gas. It features a pure base oil formula with stronger molecular bonds, which delivers superior protection against extreme engine temperatures to ensure a long lasting engine performance.