Sheraa collaborates with MENA’s top universities to form consortium of regional entrepreneurs

Sheraa - a launch pad for aspiring young entrepreneurs in the United Arab Emirates – recently joined leading universities of the region in a bid to combine forces with their entrepreneurship programs. 

‘Shabakah: Unleashing Entrepreneurial Power’ is a consortium created by Sheraa – Sharjah Entrepreneurship Center, ‘Centre for Entrepreneurship at the American University in Cairo (AUC) School of Business’, ‘Darwazah Center for Innovation Management and Entrepreneurship at the American University of Beirut (AUB)’, and ‘startA from New York University Abu Dhabi (NYUAD)’. The joint meeting held at Sheraa’s newly inaugurated space signaled the beginning of a long-term commitment to foster knowledge sharing and collaborative activities among the region’s entrepreneurship centers in order to support the dreams of entrepreneurs in exploring markets beyond their home territory.

Ms. Najla Al-Midfa, General Manager of Sheraa, said: “This landmark agreement will significantly improve cross-country cooperation and bolster our efforts in empowering entrepreneurs in the region. The meeting gave us an opportunity to discuss our unique strengths and experiences in fostering an entrepreneurial mindset in our youth. We believe that cooperation between institutions will result in greater synergy between various programs, and strengthen our journey towards building a culture of confidence and innovation in the region.”

Ms. Robyn Brazzil, Program Manager of startAD at New York University Abu Dhabi, said: “Shabaka has the potential to not only create regional access to entrepreneurs but create a network of institutions focused on enabling entrepreneurship, including other university entrepreneurship centers, private incubators and accelerators, investors, government centers, and more.  We are looking forward to fostering this collaboration and leveraging each member’s unique strengths.”

Dr Bijan Azad, Director of Darwazah Center for Innovation Management and Entrepreneurship at AUB was very upbeat in his assessment: “Given the proliferation of regional centers of excellence that in some form support innovation and entrepreneurship, it is imperative and we know first-hand about each other’s programs and activities as well as becoming familiar with how we are serving respective ecosystems. This is will help us design and execute programs and activities that are fit for the region’s distinctive requirements and as important learn from each others’ work to evolve a set of regionally relevant best practices­—we are not Silicon Valley but we use SV practices, I think it is about time we find out what works and what does not work so well in the region, so we adjust.”

The network will support aspiring and existing entrepreneurs to test new markets through exchange of knowledge and expertise, lowering costs and risks involved in expanding their footprint. The members also decided on key programs that will be jointly held by tapping into their expanding community and student base. One of the many activities include a ten-day educational tour to the United States. Students, entrepreneurs and other members of the newly formed consortium will visit start-up hotspots across the country, and interact with successful founders who share their passion for entrepreneurial excellence.

Sheraa continues its concerted efforts in building a strong start-up ecosystem in the United Arab Emirates and the region. Last month marked the start of the accelerator program where 10 teams will receive end-to-end support for establishing and running a new business.