Shereen Qurban changes the automotive media concept

Mrs. Shereen Qurban's ambitions did not stop when she joined a renowned agency specialized in automotive media and public relations, but defied all challenges and crossed all barriers towards achieving her objectives, and accepted to run the largest award in the automotive sector in the Middle East, which is PR Arabia Auto Award.  

Since assuming the chair of this most prestigious award, she managed to achieve tangible success in terms of the award's management and implementation of its plans and strategies.

Commenting on this unique experience,  Qurban said: "When I joined the Agency, which is working in marketing communications and media sector, my goal was to develop customer relationships, and to reflect the true and positive images of their products, which mostly are  new car models being launched in the Saudi market. I started implementing plans required from me, but I've found that my potentials and experience in the field of public relations and information can be overridden for the better, therefore, I was offered the position of the 'General Secretary' of PR Arabia Auto Award, where I've found it a challenging opportunity of self-realization in a different way. From day one when I assumed the secretariat chair of the Award, I began to develop it until it reached its current remarkable position as highly regarded and well reputed Award, not in Saudi Arabia alone, but in the Middle East, as well.

About the constraints that she had encountered at the beginning of running the Award's campaign, Shereen said:" Frankly, there were no difficulties or obstacles, to the contrary, I found encouragement and welcome from all related Award's parties, as well as, from the Supreme Commission of the Award who helped me to overcome all challenges. Meanwhile, the encouragement and support of the Agency administration have had the most prominent role in the success of my career." 

Talking about her career ambitions, she assured that she will spare no efforts for the development of the Award and making it more inclusive through the adopting of new strategic plans, as well as,  taking  advantage of errors if any, and benefit from the experience of experts in this area. While on a personal level, she wishes to achieve her maximum ambitions and be able to run bigger awards in the future.