SHOEMART highlights smooth summer styles for every summer 2018 woman

Spin on a completely new set of heels and flats this season with SHOEMART’s Summer 2018 Collection. Ladies can expect to be spoilt for choice with the brand’s exciting take on seasonal themes that are adapted takes on minimalist, post- 1990s. Ladies can choose from rich yet functional materials such as satin, canvas and neoprene; bold looks in slip-on sneakers, sports shoes, slides, and block-heel sandals followed by rows of new styles to try out.

Be spoilt for choice this season with SHOEMART’s Summer 2018 Collection. Ladies can be bold in bright coloured heels and flats or switch it up with embroidered details, colour blocked silhouettes and raffia textiles. ‘Girl Power’, 90’s influence is strong through summer with sports and lifestyle taking on street inspired looks, with Graffiti detailing and statement slogans.

The trends for this year’s Summer Collection each come with their own set of top-to-toe themes flattering a wide range of looks and styles. The highlights of this season are oversized details and bold statements with hints of drama that blend smoothly from day to night and make no compromises when it comes to matching essentials with fabulous footwear.

Key trends for the season are decorative slides, sling back pumps, and femme Sneakers. Shop these looks in store to match your style with fabulous footwear. SHOEMART is a one stop shop for all your needs and is the perfect blend of Catwalk inspired looks with comfort details. The best Way Forward is SHOEMART. 

Blur boundaries with pieces that transcend the confines of occasion and evening ranges from four fabulous looks in the ‘Psychotropical’trend: Organic Chic, Lustrous Jungle, Artificial Paradise and Amazonia. Drama is the key tone and intricate details inspired by nature create impact without compromising on sophistication. Shoes and bags have an intriguing more-is-more palette that ranges from moody darks to glowing mid-tones that give iridescent surfaces an otherworldly quality.

Lush and futuristic; watch out for florals and pearl-encrusted shoes and bags that have exaggerated profiles with hanging embellishments and organic graphics. Also featured are opaque synthetic materials contrasted with floral detailing in colours that pop along with long tassels and silk fringing that add a sense of drama for a maximalist look.

Backpacks continue to impress and now feature novel and stunning designs that go beyond basic casual with highlights that include solid pastels and plenty of seasonal motifs. Champagne takes over as the new black accompanied by fuchsia in satin, embroidered and glittering handbags that take the stage as must-have party essentials.

Experiment with sculptural forms mixed with bright shades of colour blocking with the ‘Youth Tonic’trend. Typified by oversized eyelets, chains, padlocks and buckles; bags and footwear have a hand-assembled, utilitarian quality with a rebellious edge. With a mixture of exaggerated approach to hardware and minimalism, yet expressive aesthetics, this trend brings forth a trendy and experimental season. 

As always, SHOEMART creates tailored looks with tropical and botanical collections that arrive with matching pairs of shoes and bags that can seamlessly be mixed and matched to create multiple looks.

So, strike a pose this summer with luxurious appeal and sophisticated nature styles in ‘Psychotropical’ or return to the early 2000s wearing ‘Youth Tonic’; SHOEMART’s summer fashion update has the perfect style for every lady.