Sony Showcases New BRAVIA™ 4K ANDROID LCD TV Line

Sony has today announced that its line of BRAVIA™ 4K LCD televisions are now available in the Middle East. The televisions were built with a new 4K Processor X1, further advancing the clarity, colour accuracy and contrast of the Sony 4K viewing experience. The new X9000C series features a new ultra-thin floating style, making it Sony’s thinnest range of TVs yet with edge-to-edge viewing.  

The X9000C Series 4K Android LCD TV come in 55” and 65” Class models making them the thinnest LCD TV yet from Sony, at approximately 4.9mm (at its thinnest part); the revolutionary floating style is virtually frameless and mounts flush to your wall it also features new 4K Processor X1 to improve clarity, colour accuracy and contrast of HD and 4K video. 

The 4K X-Reality™ PRO is designed to bring stunning details with Sony’s unique algorithm of reality creation database for whatever they are watching, such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos. Brilliant, expanded colour further enhances the experience with the TRILUMINOS™ Display. 

The X9000C series supports Google’s latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices. Voice Search is also available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television. 

Main Features

4K Processor X1

Newly-developed 4K Processor X1 enables even more stunning upscaling to 4K resolution and projection of native 4K images. It will be able to handle the increasingly diversifying range of content, including current-generation HD content as well as 4K content broadcasted and distributed in a number of video compression formats. The 4K Processor X1 is a comprehensive image enhancement processor capable of taking the three important elements mentioned above – clarity, colour, and contrast – to a whole new level.

Image analysis: The processor closely analyses the resolution and other aspects of the input video signal and processes the image in accordance with the amount of information the signal holds.

Higher image clarity: The processor matches images with an original Sony 4K database, resulting in greater clarity and definition than ever before. Additionally, the new processor will further enhance the capability of 4K X-Reality™ PRO algorithm, accurately depicting the detail shapes and dramatically reducing the noise when upscaling video to 4K. 

Wide colour gamut: The processor fully brings out the wide palette of colours that the TRILUMINOS™ Display – which Sony has adopted since 2013 – can produce. Accurate colour management closely analyses the hues, brightness, and saturation of the inputted image and recreates colours in a fuller, more naturally-textured display.

Higher contrast: The new processor efficiently expands the dynamic range of the signal in order to fully realise the potential of X-tended Dynamic Range™, which Sony has adopted since 2014. It achieves more sparkling image than before, with a wider brightness range that features brighter lights and deeper blacks.

Sony Android TV

The new BRAVIA™ models adopt the Android operating system from Google (US) to provide customers a seamless integrated experience with their mobile devices. Customers can easily enjoy services and apps that they are familiar with on their smartphone through a large Sony TV. Thus, combined with Sony’s unique user interface, One-Flick Entertainment, this provides customers with access to various contents quickly and intuitively without any disturbance, while watching TV. 

Google Cast™ Ready: Sony has Google Cast™ built-in so customers can easily cast their favourite contents from their smartphone, tablet (Android, iOS) and laptop PC (Windows) directly on to the screen of their large Sony TV. During casting, customers can operate other actions such as check SNS, web, and more, with their mobile products.

Voice Search: Voice function on Android TV allows customers to not only search for contents across different services but also answer general questions using the most sophisticated search engine from Google. Thus, customers can command their TV so they can spend less time browsing, and more time watching.

By using the same familiar Google ID, customers can discover games, movies, TV shows and more from Google Play™. They can also casually enjoy many familiar apps on their smartphone, and have seamless content playback between devices.

One-Flick Entertainment allows customers to access content quickly and intuitively without any disturbance while watching TV. We added “DISCOVER” key on the remote to simplify the trigger of the function. In addition, to enhance and shorten content direct access, entrance of each content source is placed on the left end of the content bar. Finally we consolidated menus for viewing content into “ACTION MENU” to simplify the structure coupled with dedicated remote key. 

The new line of BRAVIA™ 4K LCD televisions from Sony will be available at selected outlets across the Middle East from September 2015 onwards.