Sports Boulevard strengthens commitment to cycling with 2023 Saudi Tour partnership

The Sports Boulevard Foundation (SBF) is to be a Main Partner of the third edition of the Saudi Tour – a marquee race in the international cycling calendar taking place across the heritage site of AlUla from 30th January – 3rd February. 

Sixteen elite teams from around the world will compete in a category race across an 830km five-stage course.

The Sports Boulevard partnership with the Saudi Tour will help to highlight the project’s vast ambitions for Riyadh to competitors, spectators and the Kingdom’s cycling community.

This announcement comes shortly after the signing of a memorandum of understanding (MoU) with the Saudi Cycling Federation (SACF). Designed to explore opportunities for cooperation, exchange best practices and to spread the awareness of the culture of cycling across the Kingdom.

Jayne McGivern, CEO of the Sports Boulevard Foundation, said: “We are proud to underline our ongoing commitment to enhancing the culture of cycling across Riyadh and the Kingdom by partnering with this prestigious Saudi Tour event. It is wonderful to see some of the world’s best teams and competitors racing here in Saudi Arabia. The Saudi Tour marks a unique stop on the cycling calendar and we are sure will inspire the next generation of cyclists here in the Kingdom.”

The SBF is one of Riyadh’s four mega projects launched by His Majesty King Salman Bin Abdulaziz in 2019, the Custodian of the Two Holy Mosques on March 19th, 2019. Supported by HRH Prince Mohamed Bin Salman Bin Abdulaziz, the project has the goal of making Riyadh one of the top 100 cities in the world by 2030. 

The project will extend for more than 135km and includes 4.4 million square metres of greenery and open spaces. This includes a network of safe naturally landscaped pathways for cyclists, pedestrians and athletes alike, exceeding 85 km for amateurs and 135-km for professionals. It will encourage its citizens to follow a healthy lifestyle through exercise and participation in various sporting activities.