SWAROVSKI AND KARLIE KLOSS START A BRILLIANT DIGITAL SERIES EVOKING ICONIC MOVIE SCENES

Since the 1930s, Swarovski crystals have lit up the silver screen. Everyone remembers Marilyn Monroe’s pink gown and dazzling jewels as she sang Diamonds Are a Girl’s Best Friend inGentlemen Prefer Blondes. As they do with the opening film sequence of Breakfast at Tiffany’s featuring Audrey Hepburn’s character gazing at a jeweler’s window in her little black dress. The common thread between these two legendary scenes is Swarovski, having played a supporting role with its signature sparkle through crystal adornments.

To celebrate a legacy of innovative design and brilliant presence in iconic moments in history, Swarovski re-imagines these legendary movie scenes with a modern take, starring brand ambassador Karlie Kloss. The Swarovski story is one of continuous reinterpretation and this series of iconic cinematic moments marks its latest effort to highlight the distinctiveness of the brand through digital channels. “Swarovski is such a unique brand, and social platforms give us the opportunity to tell the many glamorous stories from its heritage.