Swarovski Hosts the Second Edition of the Sparkling Couture Exhibition in Dubai

Swarovski, the global leader in cut crystal and fashion jewelry, recently hosted the second edition of the Sparkling Couture exhibition at the Madinat Arena in Dubai. Taking place two years after the first ever edition, Sparkling Couture Infinity, was inspired by the concept of Infinity and the endless possibilities for creativity and innovation.

Chosen for their reputation in their respective areas of design, the designers were provided with a specific design brief; they were each given six crystal color palettes and instructed that the base fabric must follow the colors spectrum of Greige, beige to nude. Needless to say, Swarovski crystals were the prime highlights in the designers’ creations.

Ramabhadran Vivek, Vice President Sales, Swarovski, South Asia further added “Swarovski, globally works at building partners, developing craft clusters and keeping the creativity alive. Sparkling Couture Infinity brings this work to the fore and showcases the finest that our designer partners offer from around the world. Inspiring and leading in the fashion industry with distinct offerings, it was a pleasure to host in Dubai once again and I am sure, you will love it as much as we have loved creating it.”

The event witnessed the attendance of VIP guests, partners and the media among others, who discovered a grand exhibition of intricate creations from across different segments such as, Couture and Modest wear for apparel, Shoes and Bags for accessories, Jewelry and finally lifestyle with Interiors.

Commenting on the exhibition, Andrew Mojica, Managing Director, Swarovski Middle East said, ‘’Dubai, presents the cultural crossroads, where the world meets & it is very exciting for us at Swarovski, to celebrate with our designer partners, the collaborations and mutual passion to push boundaries across geographies. Sparkling Couture Infinity celebrates the workmanship of designers, their creativity and ingenuity in creating path breaking pieces and have a conversation with the audience.”