The Freestyle: a signature tool for guaranteed immersive experiences

All that is immersive is no longer out of reach. Rapid advancements in tech mean that the consumer’s sensorial needs and preferences have taken a primordial role when fashioning the next ultimate entertainment companion. And with each new gadget, today’s tech-savvy consumers are on the lookout for first-of-its-kind technology that can be used anywhere, anytime, and that is fitting to the user’s lifestyle, and personal style.

The Freestyle by Samsung Electronics’ is the first all-in-one companion in the industry to receive such praise. The award-winning projector is a smart speaker and ambient lighting device all rolled into one lightweight, portable device. The new entertainment device is proving a hit among younger generations, thanks to feedback from Gen Z and millennials that has been incorporated right from The Freestyle’s product planning and early development stages.

Bigger is better

The Freestyle has been designed to match the versatility embodied by today’s users by allowing them to express their diverse tastes and interests with flexibility. It makes big-screen streaming easier than ever, no matter how much space one has, and allows them to enjoy watching content on a large screen (up to 100 inches) anytime, anywhere. Using the Scale & Move feature, users can scale the projected display size up to 50% and move the screen without ever moving the projector.

Sports fans can experience the game-day atmosphere, even if they are not there in person — they can simply invite friends over and cheer for their favorite team while enjoying The Freestyle’s large screen and high-quality sound as if they were at the match. Consumers can elevate their viewing experience for whatever they watch, from sports commentary to remote concerts and nature documentaries.

Ultimate versatility and flexibility

The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles. These days, hybrid working is a lifestyle that is being embraced by people all over the world who are taking advantage of the ability to work more freely, anytime and anywhere they want. The Freestyle, which is highly portable, does not require any type of fastening and can be adjusted to be used at any angle, is one such product, as users can enjoy the best screen quality anywhere and in any way they desire. 

Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required. Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.

Explore the world with the Freestyle

When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. With its compact size and minimal weight, this portable projector is super convenient to pack. 

With The Freestyle, users can create their own space for watching content anywhere, whether indoors or outdoors. Whether it’s a friend’s place, a hotel abroad, or even outdoors, now it’s easier, faster and more convenient than ever to stream their favorite content as if they are at home.

Whether consumers making memories with their kids or spending time with friends, The Freestyle can turn any campsite into a movie theater — no screen required. They simply use one side of the tent for a bright and clear viewing experience. No campfire? No problem. They can project a video of a fireplace for a cozy night under the stars. 

One device, multiple identities

In an era where the diversity of our personalities reflects who we truly are, people are rejecting the idea of being limited to one identity. The Freestyle similarly contains such multitudes, exceeding the identity of being a simple device as it can be transformed into a subtle mood lamp.

With the ambient mode, users can express themselves through unique styles of light and sound. This feature projects a variety of visual concepts into a user’s interior to create a new atmosphere, and users can also harness The Freestyle’s translucent lens cap to project images as a form of mood lighting.

If a user loves decorating their home, they can also add ambiance to their room with The Freestyle. Even if they don’t have a white screen or a clear wall to use, they can still enhance their space with artwork and more by projecting something onto the curtains or blinds, adding style and personality to their living space. 

The Freestyle is a versatile device capable of matching the diverse lifestyles of any user. Those who enjoy travelling can safely and easily bring their device along on a trip, those looking to relax can transform their room into a gallery with the ambient screen feature and party people can harness the projector’s range of lighting modes to create the perfect atmosphere.

Consumers will not be disappointed. Samsung’s The Freestyle has decidedly become a signature tool for anyone desiring immersive experiences on-the-go. Its portable nature means no one is tied to a plug when unfolding the entertainment of their choice, which is precisely what makes The Freestyle so unique.