The Saudi Health and Beauty Show concludes in Riyadh with a promise of returning next year

Held under the patronage of His Highness Prince Sultan bin Mohammed bin Saud, the Riyadh edition of the Saudi International Health and Beauty Show came to a close on November 29, 2017 after successfully bringing together and showcasing local and international beauty experts.

The show, which attracted participation from 18 countries and showcased over 150 brands from 60 companies, received raving reviews and positive feedback from thousands of enthusiasts who attended the beauty expo, signalling a comeback to the city in 2018.

As part of the three-day exhibition, which was held at Al Faisaliah Resort and Spa, Durrat Arriyadh, guests were also treated to several educational and awareness lectures from influential speakers who shed some light on women’s health and beauty in KSA.

Moreover, every participating pavilion showcased products launched for the first time in the Saudi market, a majority of which were herbal and organic.

Guests were also treated to gifts and free promotional samples of some of the products on show as the various pavilions engaged in friendly consumer pitches at the exhibition.

Notable pavilions at the show included Hot Stone, which is the first Saudi centre with 100 percent Saudi management specializing in natural remedies and skin care. Hot Stone is also the first ever spa to allow its clients to choose their own natural body care products.

Hot Stone also boasts of a special section where clients can watch their natural products of choice being mixed as they watch, this is according to the centre’s vice president, Mona Bafakieh.

The Brazilian pavilion, a first time exhibitor, attracted visitors by offering a range of more than 50 products that are 100 percent natural. These products, which are under the Agilise line of hair care products, are known for maintain elegance, vitality and fertility.

Also present at the show was the German-based Janssen Cosmetics pavilion where Dr Ahmed Kamal, company's sales manager, highlighted the company's unique products, its performance, and presence in the Saudi market for over 20 years.

Janssen Cosmetic's products include the Melafadin creams, which are known for whitening and unifying skin tones, as well as the super therapeutic group for purifying and balancing oily skin.

Hair expert, AS, was also among the key exhibitors who showcased their latest innovations, including a unique hair loss product as well as the revolutionary stem cell replacement and treatment. AS, sponsors of the Beauty Me Zone, are also renowned for their modern and remarkable design that reflects the beauty emanating from all the company’s product range.

Speaking on the sidelines of the exhibition, world hair expert Ahmed Suleiman explained that the Saudi Health and Beauty Show was gaining global fame and thus growing the number of participants.

On his part, Mr. Ahmed Abdulhaq, Al Suwaidi sales manager praised the organizers and the turnout, which exceeded expectations for both the Riyadh and Jeddah editions. He also promised further participations in future editions.

Commenting during the show’s closing ceremony, Mrs. Haya Sunaidi, general manager and owner of Sunaidi Expo, expressed her joy at the show’s success as the first edition in Riyadh. She also promised that next year’s edition will bring great surprises to the participants, which will meet the aspirations of the current economic visions of the Kingdom.

Show manager, Manna Aljabarti, also thanked all the participants, especially the main sponsors for their confidence in Sunaidi Expo and expressed her willingness to be part of next year’s edition.

Sunaidi Expo:

The Sunaidi Expo and Conferences is a specialized International Exhibition Division of Sunaidi Trading Est., which is a subsidiary company of Al Fadl Group of Companies in Saudi Arabia. Since its establishment in 1992, Sunaidi has organized trade shows that cater to the needs of various sectors, such as furniture and design; jewellery and watches; food and beverage; health and beauty; sports and fitness along with engineering and energy.