Toughness Redefined: 2016 Ford “Drive the Future of Tough” Truck Tour Arrives to the United Arab Emirates

Ford Middle East and Al Tayer Motors, the Ford and Lincoln importer-dealer in the United Arab Emirates, is kicking off the 2016 Truck Tour, bringing the award winning Built Ford Tough F-150 and Ranger, in addition to the Expedition, Ford’s largest utility vehicle, closer to the UAE consumers. 

The roadshow is being held at in Al Ain and Fujairah. The first phase will take place in Al Ain from April 28th to April 30th in Bani Yas St, next to Hili Mall from 4 pm to 10 pm and the second phase will start in Fujairah in the Cornishe St, from May 12th to May 14th from 4 pm to 10 pm, where fans and motoring enthusiasts will have access to three unique activations – Ford Ranger & F-150 Drive and the Expedition. Apart from first-hand experience on Ford’s world-class and award-winning truck and SUV offerings, the 2016 Drive the Future of Tough Truck Tour includes various engagement activities such as interactive gaming, remote-controlled Ford F-150 Raptor model racing and 3D ground art. 

“The Drive the Future of Tough Ford Truck Tour activity is a great platform for our UAE consumers to learn and experience what our ‘Built Ford Tough’ trucks are capable of,” said Sue Nigoghossian, general manager, public affairs and communications, Ford Middle East and North Africa. “With the lineup of activities, we are confident Ford fans and truck fanatics are surely going to enjoy this amazing experience.”

“Ford trucks and SUVs are known to be the best in class,” added Nigoghossian. “With various activities lined up for each of the models our customers will surely love the experience and will find out why these trucks are known and acknowledged around the world for their performance and durability.” 

Customers who would like to participate in this event are encouraged to register in advance and submit a valid driving license at the event. For more information and registration, please visit http://ford.to/24jdc3a 

Ford F-150

The F-150 delivers an impressive combination of power, capability and efficiency – from advanced materials that improve durability and inhibit corrosion, to faster processors that enhance driving performance, to breakthrough cargo management and towing solutions.

A range of three engines provides more power to meet almost any customer need. A new 3.5-liter V6 engine with twin independent variable camshaft timing join the proven 3.5-liter EcoBoost and 5.0-liter Ti-VCT V8.

Both the exterior and interior design of Ford F-150 reflect decades of listening to customers and understanding their occupational and recreational needs. The exterior is characterized by a new shape that suggests capability, with a wider Built Ford Tough stance, prominent wheel arches and chiseled grille. 

Comfort, utility and refinement define the truck’s interior. Ergonomically optimized seating for the front row positions enhances comfort, while extending legroom for rear passengers. Buttons and controls are optimized so they can be operated while wearing work gloves.

The all-new Ford F-150 continues the tradition of offering the broadest selection of trim levels in the full-size pickup segment. Five primary trims are available: XL, XLT, Lariat, Platinum, Limited and King Ranch.

Ford Ranger

The 2016 Ford Ranger Pickup has proven itself as one of the toughest and most capable vehicles in its class. With an exceptional 800mm water wading depth, and with 230mm of ground clearance, it is designed and engineered to handle the most extreme terrains with ease. Thanks to a 28-degree approach angle and 25-degree departure angle, drivers in the new Ranger can feel confident when taking on steep obstacles. The new Ranger proudly takes this legacy even further with upgraded engines, the adoption of electric power steering and improved ride quality and comfort.

The new, modern look lends a powerful presence on the road, and immediately conveys a sense of capability. The design is defined by a strong new trapezoidal grille, flanked by imposing chiseled projector headlamps that are shaped to flow into the front wings. This clearly accentuates the width and strong stance, thus making the new Ranger instantly recognizable with a bold, technical look.

The Ranger Pickup’s impressive performance, capability, payload and towing capacity are made possible thanks to the latest generation of powerful, more refined and fuel-efficient Duratorq TDCi diesel engines, as well as the proven Duratec petrol unit. 

The Ford Ranger is available in a wide range of models and specification levels such Base, XL, XLT, Limited and Wild Trak, to cater to customer needs whether for work or play. Ranger is available in Single cab, Rap Cab and Double Cab variants. 

Ford Expedition

Expedition, which debuted in 1996, is Ford’s largest utility vehicle, with seating for eight adults and a five-star Overall Vehicle Score from the National Highway Traffic Safety Administration. The Expedition takes full-size utility vehicle design to a higher level with a diverse lineup of vehicles, each featuring a distinct look and feel to give customers more choices. 

The Expedition comes with an EcoBoost® engine that also powers the industry-leading Ford F-150, and a quieter cabin with more technology than previous-generation vehicles. Using direct injection and twin turbochargers the EcoBoost® engine provides more power, efficiency and performance

The Expedition features the latest technologies, including available SYNC® with MyFord Touch®, passive entry with push-button start and Blind Spot Information System® with cross traffic alert.

The Expedition lineup includes XL, XLT, Limited, King Ranch and Platinum series. The design team incorporated specific themes to define the look for each series and reflect a different consumer lifestyle. This thoughtful planning means customers can select from the sporty XLT; the confident, elegant Limited; the sophisticated, urban Platinum; or the rural, rugged King Ranch. Each series has unique finishes specially selected to reflect the lifestyle and desires of the customer.