Toujours presents timeless collection this festive season

Steeped in tradition and crafted with passion, Toujours presents an immortal Jewellery collection as the perfect standout accent to both daytime and evening looks this festive season. 

The exclusive Jewellery collection, featuring the latest collection by Ms Kholoud Kurdi, owner and principal designer of Toujours, also reflects the lifestyle and multi-cultural environment that resonates throughout the City.

“Our Jewellery is treated not just as personal possessions,” said Ms Kurdi. “Each design reflects a cultural tradition expressive of the marine and desert environment of the country and offers a unique, iconic and edgy design with a modern twist to make a statement.”

The gold-encrusted jade ring features a carved head of a dragon and other pieces that carry stories dating to hundred years back and imitating the beauty of nature that makes it as one of the sought-after luxury items by lovers and collectors.

Other items in the collection are also designed with exclusive cut stones, all unique in terms of gems and designs, and material details for every occasion.

The 3.81-carat diamond earring, with its 3.95 carat ruby and 18k Gold, is set with 1.15-carat Sapphire and 110.10-carat carved agate.

The long round 3.44-carat diamond necklace, meanwhile has 18K Gold, 54.12-carat Emerald and 27.18-carat carved jade.

Aside from the rare rubies and other precious stones, the Jewellery are also engraved with Arabic script to highlight its cultural identity and to ensure that they are secure from imitation or counterfeiting.

“Toujours offers a unique and exceptional global fashion. It is our mission that we offer our customers cutting edge aesthetic as well as timeless pieces that can last for generations to come,” concluded Ms Kurdi.