TOUS presents the Mother’s Day campaign featured by Nour Arida

TOUS, the renowned Spanish jewelry, accessories and fashion brand presents the Stay Lucky collection for Mother’s Day.

Featuring new designs inspired by good luck, the collection reminds everyone including sons and daughters of their deep love for their mothers, who are the primary source of good luck. All the pieces emphasize the importance of this occasion and invite everyone to cherish their relationships with their mothers. TOUS has designed the pieces with passion, precision, delicacy similar to that of a mother’s kindness and tenderness.

The collection is meant to add more joy and jubilant celebrations to this special occasion. TOUS launched a campaign specifically for the Mother’s Day in the Saudi markets and invited the famous fashion blogger Nour Arida and her baby daughter Ella to Barcelona where priceless and eternal photos were captured of the mother and her daughter during moments of love and fun. It is the second collaboration between TOUS and the Lebanese fashionista to promote TOUS jewelry in the Saudi markets. The photos were spontaneous and wonderful and showcased “the Stay Lucky collection”, which represent the TOUS new design philosophy for the Mother’s Day. 

The new collection includes a full range of chains, bracelets, necklaces and earrings creatively crafted using valuable metals such as 18-k gold, colorful diamond pieces, rose gold vermeil, sterling silvers, all  adorned with colorful emerald and ruby and precious gemstones to give mothers the attractive looks they deserve on this day.  The designs also emphasize the celebration of pure love feelings and family ties that are based on a mother’s love. The collection recognizes the role of mothers as an infinite source of tenderness, love and passion. Some of the designs reflect joy and fun and the true love for mothers. 

“the Stay Lucky collection” features myriad joyful designs with a personal touch that highlights the feelings of love one holds for a mother. They are like a souvenir that immortalizes the sweet moments of mothers and adds elegancy to their looks every day. It is a unique collection that attractively and creatively combines several designs into one. 

The Mother’s Day Collection is available with a limited edition in TOUS stores across the Saudi markets. You can visit a TOUS store and select the perfect gift for the most beautiful mother in the world.