Toyota promises an adrenaline-triggering 4x4 Adventure at the Dubai International Motor Show

Toyota, exclusively distributed by Al-Futtaim Motors, UAE’s leader in sustainable mobility since 2008, challenges the Dubai International Motor Show visitors to “Dare to Ride” its SUV line-up at the unique Toyota 4X4 Adventure, located just outside the main entrance of the Dubai World Trade Center.

Promising unprecedented thrill, off-road enthusiasts and fun seekers will be treated to an adventurous experience that will put the Toyota Xtreme line-up consisting of Land Cruiser, FJ Cruiser and Fortuner, as well as the 2018 Prado and the new Hilux TRD to test under extreme but fun conditions.

Made up of six different obstacles, the Toyota 4X4 Adventure can take the visitors on an eight-minute adrenaline-charged ride, that highlights the unmatched off-road capabilities of the SUV line-up in use.

Starting with “The Deck”, the off-road beasts will safely navigate simulated undulating roads, before reaching the “Axle Twister” which simulates variable terrain environments, allowing the cars to flex its 4-wheel drive muscles. “The Climb” offers passengers a breathtaking ride over steep inclines and declines. Next is the “Stability” and “Balance” tests, where the 4x4 vehicles traverse a 34-degree steep angled surface and demonstrate controlled maneuverability, before reaching the “Wadi”, where the cars cross a water obstacle by exhibiting its suspension and stability in wet conditions.

Show goers will also get the chance to experience the crawl control feature on the newly launched 2018 Prado. This feature that comes as standard on most 4X4s works on rough off-road terrains and slippery surfaces by moderating the accelerator and brake operations, leaving the driver with complete focus on steering the vehicle. The Crawl Control System has five adjustable speed levels that can be selected to match the terrain.

This year, the more activities visitors complete on the Toyota indoor and outdoor stands, the more chances they gain of winning a 5-day trip to Tokyo, in a raffle draw conducted after the show wraps up. While “Dare to Drive” is Toyota’s outdoor adventure track, the indoor stand activities include the famous Japanese percussion instruments Taiko Drums, a virtual reality experience that allows participants to dive into the world of the Prius hybrid electric vehicle as well as a fun-filled question and answer activity about Toyota’s hydrogen fuel cell electric vehicle, the Mirai.

Saud Abbasi, Managing Director of Toyota at Al-Futtaim Motors said: “In the previous edition of Motor Show our outdoor stand was a great success attracting thrill seekers from across the UAE. This year, we pushed the limits even more by showcasing the unmatched off-road capabilities of not just one but most of Toyota’s SUV lineup on the six-obstacle adventure track,”

In addition to the cars in action, Toyota SUV loyalists will be able to enjoy an expansive range of Toyota SUVs on display including Hilux Concept, Hilux TRD, LC200 Super Xtreme and Land Cruiser Pick up LC70

The Toyota 4x4 Adventure will be held throughout the duration of Dubai International Motor Show from November 14, 2017 to November 18, 2017 at the Dubai World Trade Center.