Toyota Saudi Select from Abdul Latif Jameel Motors wins 2019 GITEX Digital Marketing Campaign Innovator award

In yet another milestone, Toyota Saudi Select, a mobile app launched last year by Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has won the 2019 GITEX Digital Marketing Campaign Innovator award in a ceremony recently held in Dubai on the sidelines of GITEX Technology Week, the largest tech event in the Middle East and North Africa celebrating companies that make new strides in digital transformation.

Abdul Latif Jameel Motors participated with the Toyota Saudi Select mobile app, which provided an innovative shopping experience and allowed users to learn about all the specifications of Toyota vehicles available in the Kingdom and view them in 3D by adopting Augmented Reality.

Commenting on the achievement, Executive Director of Marketing Communications at Abdul Latif Jameel Motors Eng. Munir Khoja stated: “We are proud of winning this valuable award, which confirms our commitment to our guests through the continuous development of innovative solutions and systems that aim to streamline digital transformation in all the company’s business areas and thereby enrich our guests’ experience with outstanding services.”

“This mobile app was launched last year with modern information technology to strengthen communication with Toyota fans in the Kingdom and provide them with detailed information about the cars that interest them, including specifications and colors, in an interactive manner, thereby establishing communication with them even before they visit our showrooms,” Khoja added.

Toyota Saudi Select enables the user to change the color of the car, turn the lights on or off, show or hide the virtual surroundings, and see the car’s interior with a 360-degree view, in addition to filling in a request to test drive the car and download its brochure.

Augmented Reality is one of the most promising technologies of the future, as it relies on projecting virtual objects and information in the user’s real environment to provide additional information or guidance at a time when the user can interact with virtual objects and information through several devices, such as smartphones or wearable devices like glasses, contacts, or others. Augmented Reality generates a composite view for the user and combines the user’s real surroundings with the virtual view created by this technology.