Business & Money | Sunday 7 June, 2015 8:51 am |

For an ultra-sensorial hair care experience with the power of luxurious oils


Imagine a powerful and sensuous hair care serum, rich with precious oils, designed with that expert touch capable of rendering a genuine hair transformation. Now imagine no more. L’Oréal Professionnel, one of the leaders in in-salon treatments and professional products for hair, is launching its exclusive Mythic Oil Serum – an exquisite, renewing hair serum designed for professional use.

Recommended by hairdressers for its remarkable, 24-hour ability to smooth and protect hair from the effects of extreme heat, humidity and frizziness, L’Oréal Professionnel’s Mythic Oil Serum is ideal for women in this region. This premium, professional treatment is available to purchase in salons.

From the very first moment, Mythic Oil Serum is a treat for the senses. Hints of Oriental architecture form the inspiration for its package design. As you open the bottle, the delicate floral scents offer up a hint of the sensuous experience to follow. Just a small amount of the richly textured product delivers deep hydration and nourishment to detangle, soften, smooth and regenerate hair like never before.

Mythic Oil Serum is the perfect solution for women who are looking for exceptional nourishment and regeneration. This highly effective Serum is a flagship product in the Mythic Oil range due to its ability to offer outstanding nourishment. It contains essential molecules found in hair fiber and can be applied directly to the scalp where it penetrates immediately, with a deeply luxurious touch. Evening Primrose Oil in the Serum reduces hair breakage, leaving strands stronger and supple. Used before blow-drying, this Serum leads to a renewed and revitalized scalp, with unbelievably healthy, shining hair.

And, for women who adore a touch of something unique… Mythic Oil is also available in a couture edition. It features luxuriously designed packaging as well as a gift, in an exclusive collaboration with globally renowned jewelry designer Vanessa Pinoncely of Dear Charlotte, whose inspirations come from romantic vintage jewelry. She has previously worked with Vogue Paris and with celebrities Doutzen Kroes, Karlie Kloss and Lara Stone at the Cannes festivals. Her specially designed piece sits poised elegantly on the exclusive Jewel Edition bottle of Mythic Oil – a gorgeous, sparkling gift that captures the very essence of its sumptuous experience.

Now, with L’Oréal Professionnel’s new Mythic Oil, taking care of hair the expert way is a beautiful, sensorial and truly luxurious experience that is as rewarding as the end result!

Retail Prices
L’Oréal Professionnel Serum AED 186
L’Oréal Professionnel Couture Edition AED 130

About L’Oréal Professionnel:

2012 will take its place in the L’Oréal Professionnel history books as the year the world was introduced to the brand’s cutting-edge concept, “La MaisonParisienne de la Coiffure” or the Parisian House of hairdressing. World renowned names from the hairdressing and fashion arena jointly welcomed L’Oréal Professionnel’s new philosophy at a grand event hosted by the brand as they prepare to reveal revolutionary seasonal collections and bring to the fore cutting-edge hairdressing prowess. Marking a successful commencement, La Maison Parisienne de la Coiffure partnered with the Paris Fashion Week as the official partner for Hair-dos and prominently lent their touch of grace and sophistication to the models gracing the catwalk for notable fashion designer Elie Saab’s show.