U.A.E Business Delegation Visits Dabur’s Ras Al Khaimah Manufacturing Facility

Representatives from the local business press visited the 84,000-square-meter, Naturelle LLC factory of Dabur located in Ras Al Khaimah Economic Zone, on the 4th of November, 2019. The factory is the apex of its Middle East supply chain, facilitating reduced time to market for a unique product ecosystem rooted in the Science of Ayurveda. An integral objective of the visit was to spotlight how Dabur’s product innovation is driving its rise as one of the fastest growing FMCG brands in the region and to enable an improved understanding of the company’s business scope.

With more than 135 years of Dabur’s journey in improving the health and well-being of consumers worldwide, Dabur continues to serve the personal care needs of customers through their flagship brands Dabur Amla, Vatika Naturals, Dabur Herbal, Miswak, Fem, Dermoviva, Hobby and ORS. Dabur brands maintain leadership No. 1 position in local market share across key hair care categories such as Hair Oils- 43.2%, Hair Cream-40.5% and Hammamzaith-26.9%. The International Business Division is the cornerstone of Dabur’s growth strategy with investments amounting to USD 30 million.  The company witnessed a growth of more than +10% for the period ending September 2019 compared to the same period last year and Dabur is maintaining that momentum with double digit growth forecast for the remainder of the year.  Mr. Subba Rao, Head of International Operations highlighted that, ”At Dabur, we use the latest cutting edge technology and automation of Industry 4.0, to bring the goodness of nature to the consumer”  

As part of the tour, members of the media were made familiar with Dabur’s history and the plant’s industrial automation and energy-saving solutions. Subsequently, Anjan Das, DGM – Factory Operations and Subha Rao, Head of International Operations conducted a Q&A session with the media. The delegation was then taken on a tour to see the plant’s highly automated production lines and green solutions.

RAK plant is the Dabur’s largest manufacturing unit outside India having a capacity of 60,000 T per annum. With state of the production facility, the factory produces 160 million units of health and wellbeing products annually, serving more than 80 countries across MENA, SSA, USA, UK, Europe and Far East Asia.

In line with the UAE government sustainability vision, Dabur has been fully committed towards the clean energy cause. Its energy-saving Kaizen Initiatives in manufacturing units include saving electricity through motion-sensor based lighting and water-saving processes in various production lines. In addition, the Ras Al Khaimah plant has installed 55KW capacity Solar PV system and has plans to increase the solar installation up to 900KW in the next five years. In addition, hybrid ACs are installed in employee accommodation which are 33% more energy efficient than standard ACs.

In addition, Dabur has incorporated ABB Robotic Palletizer Model IRB-460 in their Ras Al Khaimah factory to further enhance hi-tech production methods. The speedy machine merges a 2.4-meter reach with a 110-gallon payload, augmenting Dabur’s output to serve the Middle East region more efficiently with unparalleled herbal products.

Overall, the press delegates were inspired to see Dabur’s strong focus on production strategies of the future. During the visit, delegates were keen to understand Dabur’s portfolio of products that fortify mental, physical, and spiritual health. Dabur’s large global footprint in over 120 countries, integrated portfolio and elite manufacturing processes left a strong impression on the visitors.